“In 1990, six of the first generation of God toilet water come out. Utilization of traditional Chinese herbal medicine with modern technology to create perfume research and development of the six God, at that time to meet people’s basic livelihood and health claims and have a flavor by adding one of the pleasant aroma At that time, then meet the people ‘perfume’ desire. ” Jahwa Co., Ltd. as a senior research fellow at the joint, grass-Bai, deputy director of the Institute of Chinese herbal medicine Li Hui-liang said.
To the present, Li Hui-liang have been engaged in Shanghai Jahwa 20 years of cosmetics research and development. As China’s reform and opening-up after the first generation of cosmetics research and development personnel, six from the first generation of products come out of God, but now, the grass-Pak “Tai Chi mud,” the creative reproduction, Li Hui-liang from the role of single-brand product research and development up to an extension of the brand culture Collection of ideas and would like to create.
“The birth of toilet water can be traced back to the beginning of the last century, to remove the body odor of its main functions. Utilization of traditional Chinese herbal medicine with modern technology to create perfume of the six God come out of the toilet water, and change people’s health habits.’s Initial product I believe that my point demands in order to drive away, and so on the effectiveness of the main anti-itching. “Li Hui-liang said.
Early toilet water with a strong aroma of the main tone. The use of perfume at that time still a very high level, the toilet water and add the flavor is generated by the pleasant aroma is just to satisfy people’s desire for the perfume. “Packaging material from the point of view, with emphasis on the consumer by the light outside “Aesthetic” sense of the impact, as well as the level of their skills restrictions at the time, ordinary glass material appears to be very down-to-earth.
The six new generation of God not only the medicinal use of neutral glass, a more sophisticated design, Logo and fashion line. At the same time, the beginning of the rich aroma was also fresh, elegant, natural scent to replace. On the efficacy of a single from itching, I believe that my Qu extended to the refreshing, anti-inflammatory, Xingnaojing, Cleaning and so on.
Initial success
The first six bottles of toilet water god introduced, with a distinctive local culture of the six toilet water god, is that Chinese consumers rely on traditional Chinese culture to the special trust. Once launched, “I believe that my itching to go, Xingnaojing refreshing” for the clear demands of the product quickly occupied at the time of toilet water for more than 70% market share and become well-known summer skin care products, it can be said that six of our God is the toilet water applied traditional Chinese herbal medicine In the category of skin care cosmetics as an example of.
Li Hui-liang stressed that the six prescription in God is used to treat Feizi and other diseases in the summer, the main ingredient is pearl powder and musk, Lung, and other brain. To the ancient clues as in access to a large number of ancient books of Chinese medicine on the basis of the modern toilet water with the formula and manufacturing technology, an innovative solution to the skin in the summer issue of the effectiveness of the product. It can be said that six of our God is the toilet water cosmetics personal care products market, the first to use a modern technology with traditional perfume extraction of Chinese herbal medicine, complex technology products.