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Union merged into the development trend of the market contains huge energy flow shower market making large-scale intensive
the end of last year, the industry’s widely rumored that the two major domestic producers shower the United States and Japan and Australia Xue Jie Bao International has merged into one holding company, and two business owners Into the same board of directors to shareholders. Although the two companies related to the spokesman denied this, but this is no doubt that the news industry in the market dropped a heavy bomb, causing the industry unlimited reverie.
in such a context, the shower development of the industry status quo and development trends in the industry as a whole has become the focus of the study, the industry’s prospects in the end how much the future of the competition where the focus has become the subject of concern to the industry.
Union merged to become the next market trends
shower of strong market growth is increasingly concerned about the domestic large enterprises, with the change in spending habits, as well as income levels improve, replace shower bath soap as a major product only a matter of time, The total market potential of the huge space.
Nevertheless, the shower of the current state of competition in the market as the Spring and Autumn period, the warlords hegemony, does not exist alone, nor any of the brand to occupy the leading position of obvious. Looking at the current domestic market of the shower, the regional characteristics of the more obvious, in addition to P & G, Unilever, and other foreign-funded enterprises, local enterprises on behalf of the shower is Jahwa, Bao Jie United States and Japan, Australia and three international snow. Of these, six Jahwa God brands focused on product sales in the summer, and the United States and Japan and Australia Xue Jie Bao international position in the main market in southern China.
Zhongshan Ting Jia Dan daily necessities Co., Ltd. is one of the few major producers shower, built in 1994, the major research and production of personal care products and cosmetics. The shower is the company’s investment in China’s most important projects, but also domestic shower professional production companies.
shower for the current market situation, Jia Dan-ting, head of the company Zhao Yi, Xu pointed out that with the recent increase in the utilization rate of shower, shower in the production sector increased year by year, the manufacturer of shower the size of the growing years Output of 30,000 tons more than a dozen companies have mainly focused on the Procter & Gamble, Johnson & Johnson, Unilever, Jahwa, Australia and the International Snow, the United States and Japan Jie Bao, and other companies.
from the current competition in the market, the price competitiveness of shower-oriented trend is obvious, especially in the South China market, with Australia’s International Ice Ice Bay and the US-Japan Bao Jie Zi of the two mining products, for example, its market 2000ML Already lower than the retail price of 20 yuan, is out-and-out price war mentality, so that the market competition situation, but also a lot more pressure on manufacturers, including the United States and Japan and Australia Xue Jie Bao International. O Chief Operating Officer of the International Ice Guo-feng told reporters that the shower market has entered a low margin of the times, in fact, in the South China market, many brands in the negative operating profit, in order to maintain market share as a last resort move, we now have for the price War have paid a heavy price!
for such an environment, choice of merging Union, the International Ice Australia and the US-Japan Jie Bao, no doubt, and will cut operating costs and enhance their market competitiveness. According to the United States and Japan Bao Jie-sales personnel, Australia and the US-Japan International Ice Bao Jie of the two companies in Guangdong Province shower combined market share of more than 50%, Procter & Gamble and shower only the equivalent of more than a share of the enterprise. As a result, as long as the two enterprises are not too much, P & G in the last few years it will be difficult to transcend.
day of the Guangdong Provincial Chamber of Commerce Under-Secretary-General Gu Jun, pointed out that the current shower of low-cost market competition, its profit margin is getting smaller and smaller, the two giants is likely to merge. However, he believes that both the brand positioning, product concepts in areas such as the existence of too many similar, if not handled properly will affect the existing competitive in the marketplace. Snow said that if the Australian International and the US-Japan Jie Bao wanted to upgrade the competitiveness of the integration, then God is six characteristics have been trying to rely on the concept of personality and brand image to win the market, six of God to shower 11%-12% share of the market share, with cross-border Together with a strong brand among the top three markets. In 2006, six new God of the main shower and go cool white line. Although some of the recent international brands, local brands have cut prices, but six of God is still in the prices relatively stable. The six-God shower brand manager Li explained that: the price is the lever, but not the only means, we believe that through quality products and services to the value of the real interests of consumers, I believe that with the strong brand power. Brbrbr in the flow of low-end market will be a huge release of energy
shower is due to replace the soap products, soap market is in a recession, shrinking state, so the domestic market, there is a huge shower room for development. In addition, the shower late start in economically backward areas and the urban market penetration is very low, which is yet to be developed markets, along with economic development to improve the conditions of bath, shower soap will be replaced by the body’s cleaning supplies Product-led.
Xu Yi Zhao, from the functional point, the shower can be divided into moisture-moisture, cool-type itching, and other types. However, with the concept of market and the development of the cosmetics industry, consumers shower for the new changes have been requested, there is growing emphasis on its role in skin care.
In addition, the spending habits and consumption capacity of the current shower in the rural market on the basis of very weak in rural areas is a gold mine to be developed. In 1978 the consumption level of Chinese peasants was only 138 yuan to 1995 has risen to 1429 yuan. Calculated according to purchasing volume, in 1995 for 1978 of 3.38 times the initial forecast, such as at 1990 prices, farmers in the level of consumption in 2020 will reach 6,000 yuan. Taking into account China’s population accounts for 72%, 8.5 billion yuan in rural consumption of the population, is a market that can not be ignored. As a result, the shower in the next few years the market environment may present as the shampoo market, by circulation of the low-end market to generate huge amounts of energy.
Xu Yi Zhao pointed out that with China’s rural areas to improve the conditions of bath, shower will vigorously promote the growth of the industry, which grew to more than 12%, and maintain for several years. On the other hand, enterprises will be more emphasis on brand building and operating large-scale development of the existing pattern of large enterprises will gradually start to the League of mergers and acquisitions or replaced gradually by free competition to the large number of professional-oriented direction.