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With the
days of the industry is becoming more competitive, well-known Chinese high-end cosmetics brand Yue-Sai is also facing the challenge of re-positioning. A few days ago, Yue-Sai conference held in Shanghai, inviting well-known fashion model as a product spokesman for the cuckoo, Yue-Sai to the high-level China Morning Post reporter said in 2004 after the acquisition by L’Oreal, Yue-Sai has completed the transition will be re-positioning in the market. Yue-Sai
as the local Chinese in the well-known high-end cosmetics brands, L’Oreal acquired in 2004 was immediately incorporated into the company’s popular cosmetics, two years after the L’Oreal Group of high-level decision, the high-end cosmetics Yue-Sai to the Department of . Yue-Sai to the positioning himself as a new trend of the female advocate. Yue-Sai brand Jiangqiao Ling, general manager of China Morning Post, told reporters, In the past year and the next time, we emphasize the Yue-Sai brand new content and build the brand image, for China the unique needs of female beauty products in order to build Yue-Sai Into a high-end cosmetics market, a well-known national brands. In fact, L’Oreal acquired Yue-Sai is as China took on the public market of an important step. To this end, L’Oreal has also set up the Shanghai lab Yue-Sai Yue-Sai and the development of the global market sector. It is learned that the laboratory is Yue-Sai L’Oreal China R & D center. Yue-Sai, which is in the original R & D center in Pudong, based on completion of the expansion comes on the heels of Paris, New York and Tokyo after the world’s fourth R & D center affiliated to the headquarters of the Paris Research Center, responsible for all its brands of L’Oreal R & D However, focusing on the Chinese raw materials and formulation research and development. Yue-Sai is currently working towards internationalization, and Yue-Sai revealed high-level international mission of the three, one, deepen the concept of brand, brand new concept; second, to create unique and beautiful new trend; three, unique to China U.S. women to the forefront of international fashion, be extended to all corners of the world. Jiangqiao Ling said: The internationalization is no specific steps, but only in the first local to do a good job. At the same time, make full foreign market research, the establishment of the East unique brand-new way of marketing is the key to enter the international market. L’Oreal China is the fastest-growing major markets, particularly in 2004 and Yue-Sai to buy a small nurse, was in the L’Oreal China sales doubled, L’Oreal also high-level number of occasions that Any brand of international market development are external to the local market as a prerequisite for the development of sound, Yue-Sai to become the first century of success from China’s international brand, is no exception.