Into any cosmetics on the first floor of the shopping district, came face to face assail the nostrils of the smell people often stunning. Scattered in the cosmetics, fragrances such high-profile spread of its existence. But perfume is always belong to the minority. Express in the first section of cosmetics, skin care, when, make-up products Xianghan dripping off the beauty of World War II, perfume sales have always seemed more subdued. It’s how the sales? Consumer groups have the kind of distribution? During the interview, the reporter observed that the perfume market, surging An Xiang, Nanjing, the major business and perfume brands that are agents of the Nanjing perfume market is great potential for further hot wait and see.
Perfume growing consumer enthusiasm for higher
The highlight of the square Techi Nanjing people will have more spending money on luxury items once shocked the public, as a luxury perfume of the spending power of what? Nanjing in various shopping malls to do Versace, Burberry brand, such as perfume agents into Miss told reporters that shopping centers have perfume in various different consumer groups, sales were relatively stable. Reporters learned from the Golden Eagle, Golden Eagle’s perfume sales as a whole accounted for about 8% of the sales of cosmetics, Chanel, Dior, in particular highlight the performance, such as Chanel No.5, Dior pink charm, and other classical section of the epidemic and always maintained Trend, which shows that consumption of high-end white-collar group of perfume on the market’s attention. In order to fashion a small white-collar workers for the main consumer of Ocean Department Store, a month specially for the average perfume brand sales have more than 10 million.
In the traditional department store, the perfume is also the market can not be ignored. New cosmetics cent of the Department of Road LEE introduced last year, a hundred new perfume sales of cosmetics sales in China accounted for about 4% of the proportion of the data shows that although people have not formed perfume consumer climate, but compared to previous years , Perfume sales have registered a significant growth, “which shows that consumers in the luxury consumer awareness increased, and gradually people know how to enjoy life, and use to decorate their own perfume or the mind to upgrade their quality, but it still needs a process. “Shopping for a perfume also show a high degree of importance, regardless of the next LEE said in the introduction of new brands or upgrade all aspects of the pattern of the counter.
Top luxury brands popular
Versace, Burberry, Gucci, Givenchy … … Nanjing in these rare top luxury brands, major shopping centers in Nanjing perfume counter to the ring can be a panoramic view. This has the pursuit of luxury consumers can pieces is very exciting. Versace perfume brand agent told reporters, Versace major shopping centers in Nanjing sales in the forefront, “Consumer value to the well-known fashion brand reputation and quality, buy a Versace dress is too expensive, after all, choose a Versace’s perfume is acceptable, which is also owned a luxury. ”
While the top luxury brands was strong, but in the traditional department store on sale of the domestic brands accounted for Bei Lisi also had a piece of the world, “We sell good, better than the international big difference. A lot of middle-aged consumers choose products, There are a number of ethnic students, after all, not money, would have to consider the benefits beautiful way point. “Luxury brands 300-1500 yuan and the price compared to the price advantage of domestic brands is clear that the lowest scores as long as the yuan will be able to Buy a bottle of perfume, the highest it has to block 200.
Perfume De Ding Qing become a magic weapon
Although the perfume sales in some disease does not usually fire, but a special day to be extra hot up. With the summer season at the moment as the arrival of each shopping cosmetics sales have increased, especially in the Valentine’s Day when the perfume market, I set off once more. Reporters learned that Valentine’s Day month, Burberry’s department store sales in the ocean as high as 200,000, it appears that many consumers now have the other half of perfume as a gift choice.
In fact, as long as they are related to the theme of love and the perfume are popular shopping malls KENZO sales staff had told reporters that the brand known as a great love of the best-selling perfume, “a lot of boys are directed to this perfume, Lehe He went directly to buy a hurry to look at is the favorite for the girls to express. “The original perfumes for love or to express love in the boys gifts ready. Some couples choose to men and women of incense, like Dupont, CH, CK, and other brand will do so for lovers of design. It is a way to seize the consumer psychology of their sales to the perfume of the same brand of perfume has been allocated for years, moving the situation in order to attract the attention of couples.
Bottle design focus attention
And the renovation of the fast-changing fashion year after year, most of the perfume maintaining the status quo. Each of the brands would probably produce a new, classic products every year in the continuation. Reporters from the market observed that the current perfume is becoming younger, Hong tune in to the fresh fruity and floral the most popular. In addition to the smell accident on their package embarked on the path of rejuvenation.
When many in the perfume counter are lined up, several unique form of perfume to attract immediate attention. ANNA SUI classic doll bottle to dream of a fairy tale mood to show impressive; KENZO classic In the Mood for Love will set a flower vase in the body, lifelike painfully-shaped flowers distinguish the true and false; Bvlgari will be spent dancing light perfume bottle design A-shaped earrings, jewelry and brand-consistent; Gucci perfume each have a simple interpretation of the modern skyscrapers of neat architectural style; C.H212 then appear to be normal appearance, but in reality to open Journey Into Amazing Caves, there are two jar shape, like a round of the bottle This is for the convenience of female consumers to place a home in a carry. A little girl was immediately attracted ANNA SUI decision to buy, “run out of perfume, bottles have the value of this collection.”