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this time, Hangzhou Jiuzhou great concern to pharmacy customers to look into the cosmetics.
from March 8 to 15, Jiuzhou large pharmacy 9 discount stores together to carry out activities in the store to buy cosmetics consumer can hit 7.5 fold. Recently, Qi Li, general manager of Jiuzhou major pharmacies accept the reporter’s interview, she said: We are summing up the effect of the event, it is possible to launch a similar event again. Brbrbr Last year, the full implementation of the Jiuzhou large pharmacy goods zero Post , the city attracted attention. Today, the price of other pharmacies have been offering old counter drugs to attract customers, Jiuzhou This will no doubt attract more eyeballs. Qi Li said: The March 8 Women’s Day is that women have beauty needs, we introduced the activities of the concessions. We have to emphasize pharmacy or service-oriented activities will be aiming to attract customer attention to our services Up. This time, we have invited Chinese and Western medicine expert, to provide customers with free advisory services to Beauty. Brbrbr However, in the same view, the new measures Jiuzhou is a gimmick, and its purpose is to attract passengers. Wu Lin Jin-Liang, deputy general manager of Hangzhou, pharmacy, told reporters: The cosmetics market has been too intense. Brbrbr cosmetic medicine, pharmacy could become the next focus of the competition.
what is in the ascendant
cosmetic medicine? Foreign concept to this explanation is that the FDA was any medicines that contain ingredients of cosmetics rather than cosmetics, makeup products are drugs. At present, internal medicine on the makeup there is no clear definition. China’s first play, drug store makeup is the name of Taiwan Kang Shimei, the company is Taiwan’s first drug store cosmetics brand, the product structure: Drugs account for 40%, cosmetics accounted for 35%, home products accounted for 25%. Hong Kong
Mannings, Watsons drug stores, such as the Mainland is the favorite in the light of the object, the cosmetics proportion of Wanning reached 60% ~ 65%. Because of competitive pressure, the mainland one after another pharmacy of a significant increase in the proportion of non-pharmaceutical, cosmetics by drugstores as a key development target. There are statistics show that mainland China’s cosmetics market has reached 35,000,000,000 yuan, an annual growth rate as high as 20%. VICHY pharmacies operating in the Mainland is a classic case of success, in the season, the one-month counter sales of as much as 300,000 yuan or more.
cosmetics in the regional consumer choice, the drugstore operator’s point of view is the same, and that is economically developed areas along the southeast coast of the spending power of the strongest. In fact, this region test pharmacy in the operation of water cosmetics than in other parts of the pharmacy as early as much martial arts such as drug stores cosmetic medicine museum, Citizen King makeup Department of Medicine, Guangzhou people’s health, Heaven and Earth Iraqi people . Hangzhou is the first martial arts pharmacy business of cosmetic medicine shops, according to Jin Liang, in fact martial arts in the drug stores in 1999 began to try cosmetics business, but until 2003 it was formally made cosmetic medicine as their slogan, stores selling cosmetics share The proportion rising year on year, an average of 20%, to achieve annual sales of more than 1,500 yuan. Brbrbr Qi Li told reporters, Jiuzhou large pharmacies in the past few years to try to start a cosmetics business. Jiuzhou is the supermarkets because of parity, the cosmetics operation of the space much larger than an ordinary pharmacy, general stores have more than 10 cosmetics counter, the operating area of several dozen square meters.
including Tongrentang, mining, and other old Chi-lin, many pharmacies have water test cosmetic medicine to the drugstore makeup competition drug craze. Early last year, Guizhou, a tree with foreign co-operation after the shake into a single, Shu Puma , took to the high-profile drug makeup on the road. Early in February this year, Shanghai Fahrenheit, a large pharmacy operating area of 150 square meters of cosmetic medicine shop in the Jing’an District Park near the door appearance. In the store operated by more than 3,000 species, accounting for more than one third of cosmetics, skin-chuen, opened the rationale, Beide Ma, Lin You-color brands such as a special counter.
Jin Liang predicted that by 2008, the drugstore cosmetics operation will be a more impressive.
difficult road
Although the prospects for cosmetics, and Qi Li Jin Liang On the cosmetics market to cultivate, Coincidentally, both the use of the suffering of the word. Qi Li said: We drugstore cosmetics on the profit contribution is very small, almost no profits to speak of what. Trial of the first water cosmetic medicine, Wu Lin’s pharmacy also made a detour, the shop has a large number of imported cosmetics, the results of Poor sales, had to adjust business strategy. Japan
medicine retail experts Yamamoto Budokan in an interview with reporters that the drugstore cosmetics in Japan, occupies a higher proportion of Japanese consumers like it and make-up related to the habit. He cited as an example, a Japanese woman from the teens to start on make-up until more than 80-year-old will keep this habit. In China, however, the situation may not be the case.
in pharmacies to buy cosmetics, many Chinese consumers are not in the habit, which determines China’s drugstore cosmetics business experience needed for a longer period of training. Jin Liang admitted that the drugstore cosmetics martial arts performance was not ideal, as a forerunner, the need to be patient and wait for the training. He said the pharmacy for cosmetic operation must first have a correct understanding cosmetic medicine is not just a cosmetic counter that simple, it is an organic whole, including the targeting, procurement, publicity, to find a good The partnership is very important commodity to have a unique identity. Brbrbr Jin Liang pointed out that if the pharmacy is blind and the introduction of a common cosmetics, so soon in department stores and supermarkets in defeat contest. Only to provide the customers with functional, security, the health care products, cosmetic medicine shop can lead to success. VICHY established by the professional image is a good example of using it to reduce acne Mianpao formula, in control of the medical conditions of at least 100 personal-sensitive skin samples tested. It is said that Vichy into the pharmacy in the early days of special requests to be close to the prescription drug counter, in order to establish their professional image.
Vichy in the pharmacy for success, the rationale was skin-chuen, director of brand Jianghua summed up a lot of interesting details – stressed the theme of the products on display, every quarter the theme of the launch of the product will be a press point to attract customers Counter to the experience of the new products and customers to achieve the purpose of the purchase; special focus on the design, to create a beautiful atmosphere for business, often transform the image so that customers maintain freshness; great importance to cooperation with the pharmacy, and as payment, such as the Sea King stars together Research activities, to understand customer needs, and so on.
Business School in Shanghai Modern Center negotiable freelance researcher who visited the aircraft on behalf of the East China representative of a number of cosmetic medicine shop, he concluded that: the location decision of the success or failure of the drug store makeup, makeup drug stores to be opened in the popular shopping district , Differentiated by supermarkets and department stores to avoid competition.
Beijing Beijing Tong Lung An official of the view that although the location is very important, but based on its previous experience, and his aircraft on behalf of the holders of the opposite point of view that the cosmetics business to stay away from shopping malls and supermarkets . This generation Analysis of the flight, even if the drug store to open in the makeup of the popular shopping district, if the investigation can not do a good job, there is no real understanding of customer needs, the same can not be successful. Jin Liang
opposed to decide the success or failure of the site, the point of view, he thinks the brand is the most important factor. Qi Li said: Although operating margins are brand cosmetics, but only brand cosmetics, in order to attract customers and cultivate the consumer market. Brbrbr Business operators and the immaturity of the different point of view, doomed to a drugstore makeup drug test water on the road Full of hardships.