strawberrynet cosmetics,strawberrynet perfume, uk , australia

in the cosmetics industry competitive today, businesses are racking their brains to improve the sales, marketing approach taken by the more variety, but most of the hard less than satisfactory results, the consumer has gone through numerous Hu You have been baptized, I do not know Immune resistance has been greatly enhanced, or have been insensitive, they are allowed to toss about how your business is not out of RMB. Many of the merchants on whether or not to engage in promotional activities of the mind on the issue rather confusing, court death is the marketing, promotion is not waiting to die , they are issued by the helplessness of the arias. The use of cosmetics used after the arrival of the bottles to give cash or a certain concessions, to attract customers to buy products that are also very common way of marketing, consumers are no longer cold , we can use But another kind of general way, so that even a small bottle in the summer of 2006 crazy, in the cosmetics market set off a sales boom, has created a small miracle has caused a lot of people to imitate and follow the trend. There are more people to collect our promotional posters of the study, we take a look at the promotions to consumers out in the end what drugs, why make such a crazy off-season customers of panic buying? In fact, this is our integrated marketing ideas through the bottle carrier in the market have been well reflected in it.
opening: new wine in old bottles, with a good bottle integration
program in the summer of last year, we took in a low-cost day of a brand to do for transportation, packaging products, the general look, the quality is also off, Is not much to speak of advantages, but the profits of manufacturers with greater support. Marketing people saying do not have bad products, only to do good products. We also firmly believe this. In order to do a good job, it was very hot in July of Jinan, the sweat we sat together around this is considered to be the most cosmetic of the short season and how to expand the city to carry out promotional activities carried out brainstorming, to mention a lot of programs, But one by one have been rejected, and later was put to use to buy bottles. We began to feel this way, there is not much new, a lot of people did, the results are unsatisfactory, take empty bottles to give a discount or buy the product arrived in cash, giving a total you pay for whatever you feel. Consumers are not fools, do not see tangible benefits will not buy your account. But the product does not have much potential and can draw on the resources of the end, we are of the view that can be used, but it must avoid the shortcomings, it should be in the form and content to make corresponding changes, both positive response from consumers interested in , Driven by strong sales of products and allow the terminal operators feel that the feasibility of a smooth acceptance of the brand, our products, expand the city to clear away obstacles. We want to be able to achieve the purpose of the market are listed out one by one, and then add the program to some of the content into perfect continuously. Three days later, in the final version, we feel that some of his own heart, and a premonition that the redemption of small bottles, so we have been a toss about, perhaps in the boring summer in the market to come up with dynamic point .
start the market: special special effects, so that the bottle with crazy
the principle activities of the redemption of empty bottles that is the case, from the products selected for several seasons, sales, use sunscreen in the summer, for example, Cleansing facial milk, shampoo, shower And so on to be a special, which is special to power, it is necessary to break through the psychological bottom line for consumers, rather than half-price or discounted products but each received a symbolic one dollar or two or even one second, is to use the same The product bottles (empty bottles Cleansing facial milk only for Cleansing facial milk, and so on) marked increase in the price can be bought. For example, our value of 18 yuan Cleansing facial milk, as long as the customer to hold the Cleansing facial milk bottles, Na Yifen money can be bought. And reiterated that the bottles are not limited to, our brand of bottles, that is, no matter what brand can add a bit of money we exchange similar products, then do not pay death? In fact, it will not, members of special products and goods are relatively high profits of some of the products, or a few single-price upgrade and then re-discount, or the original price, but people will feel special benefits (and, of course, we Is not to fool consumers, or give up a significant portion of the profits). In addition to specify the number of products for redemption, and redemption of each of the limited number of bottles, attracting customers from not-for-product we aim to promote the sale of products that we actually want, and the event itself will lead to more products Sales of large enough to bear the cost of redemption took place.’s How to sell their products, we have a very good way, I will introduce below. Crazy! Crazy! We see posters of the first people that we feel this group of crazy people, in fact, we know very well: only the original rapid consumption of other brands for customers to come. Into our customers in order to be successful in the market. We have subsequently shown that the idea is still correct, in the implementation of the activities will indeed find a lot of customers with various names, the variety of products to buy, so that we attract new customers to achieve the primary goal. And in the end cosmetics store owner to talk about cooperation when the boss told us to do, a lot of customers take up the empty bottles of the product you are not selling the store, these customers are not your customers, through the activities of them To attract over, which can also be said that our activities to the store has brought new customers, when talking about here, the boss’s eyes began to put a green light. When the boss asked how to deal with the recovery of the bottles will be answered in this way, the recovery of empty bottles be useful! Through analysis of sorting bottles, we can help to answer the following questions: the product to lock the target customers are consumer products which, in the local market which products are selling well? What’s selling these products or the characteristics of a selling point to attract consumers so that they have had a motive to buy? And the store where the product is what kind of competitive environment? Between the different geographical and how consumers have different spending habits? Analysis of sorting through and find the answers to these questions, for the consumer market, there will be more detailed understanding will be able to come up with more market sales program. Can lead to a lot of new customers, is the owner of every desire, let alone be left useless bottles can answer so many markets and can provide an important basis for decision-making, so often the owner will be able to smoothly We have to accept the ideas and brands.
on-site promotions, customer buying Crazy
promotional activities can be varied, but in the end there is only one purpose, it is that the product should be sold to make profits. To attract customers from what is not and can not be allowed to purchase products they bring you profit, is the true measure of success of the activities of the standard, otherwise it will lose money to make calls. How can we ensure that in the circumstances of the popular produce more sales so busy? Practice has proved that we have taken a series of approach is very effective. Is to declare the activities of the production of posters distributed in advance, and is scheduled one day in a moment, so people have to queue for redemption, will line up of notable special Popularity Wong, Chong also have many effects (saying talk of reinforcing the same message ), Caused panic buying, the activities of the natural effect of good will. In addition, Miss promote good training so that their activities in the period to take special attention to buy bottles of Cream customers. As the use of such customers bottle of Cream to buy, so they can determine the basic type of customers in their own consumption or Family consumption in the cosmetics, cosmetic consumer customers is our real goal of customers, but also be able to maximize profits for retail customers (Cream products and profits of the retail price is generally higher than ordinary soap such as the type of cosmetic products) Therefore, to do everything possible to retain them, our products become customers. Our marketing will tell Miss Yourenzhichu members, pointing out that such a big effort after the redemption of activities will certainly not for ordinary consumers (defined as more than 10 million dollars and even the prices of a few dollars or a fraction of the This case), this promotion will pay out who continue to die, so after only for members, as a member of each activity can not only buy priority, members also enjoy special products, for a period of time from the province to get a lot of money A lot of benefits, such information will in general a lot of heart customers. In addition, Miss customers feel good to introduce the product, sooner or later anyway, as the first to buy the product to become a member, but also give priority to early redemption. This Also those who queue up waiting customers and afraid to lose the opportunity to join the membership will be given priority to buy. To become a member must first purchase in the amount of yuan more than the number of products (to become a member of the purchase amount to be set at a single price of the goods, so that customers will buy at least one of the more than two bottles of the product in order to achieve the related sales) . That is to say in the development of the members at the same time, we have reached a sale. Of course there will be a lot of customers insist on not-for-purchase products, such customers on a special love for the kind of cheap, low-cost for them to take the products that we do not think it is a bad thing. First of all, they used that after the good results May become brand loyal customers. Also this kind of promotion so that they earned less, they will be smart to show off their fascination on the capital, a cheap Maiguai them, which inadvertently also made ads for products, and promoted the brand promotion and communication. In addition, we will leave them a miss, because this is almost like white goods seized cosmetics such a good thing, in the future, they will certainly be the product of the sale of special concern in their minds they fear that they will form a Kind of conditioned reflex, as long as they want to buy a cosmetics will come to our first look at the counter to see if there are no organized activities? When re-engage in activities?
because of the activities for the redemption of a limited number of products, there will be a part of customers not to buy products, some of these customers to do a good job of explaining the same time, they will also become members because they did not enjoy To the activities of the benefits and have witnessed the activities of the atmosphere, in order to be able to buy the next priority, the first member to join the purchase of the product is the most secure way, so will a number of product sales.
in place of propaganda activities, the activities very tempting, to make our city and expand sales have been a great success, a small unknown brand in just two months we have developed hundreds of stores , Each of the activities to achieve sales of a few thousand dollars, a customer purchases in three to five bottles of the above has been cautious consumers had become crazy.
end: no choice, no regrets, looking for the next crazy reason, when we
promotional activities in full swing at the same time, many colleagues began to follow the trend of imitation, but imitation is the most mechanically, and the shape of God, has led to some Promotional activities will not only failed, but this pattern of excessive speculation, and caused a lot of customer dissatisfaction with disdain, customer response to the activities tend to dull. A month later, after we discussed the analysis, we finally had to give up this once very powerful way of marketing. In any case, we take comfort in the summer, we head forward to the scorching sun during the day, Wu Zhe hands sweat, the development of new customers, the smooth progress of the activities of the organization; night in the absence of air-conditioned guest houses, red summary of the discussion, the plan tomorrow Activities. The non-stop from one city to another city ran, and set off another wave upon wave of the boom sales, in the light of the month on cosmetics, there is no point into the ad, only seven or eight individuals to grow from a small unknown brand to do In the single paragraph on back more than 50 million, creating a sort of a small miracle. Greater gains is that we can brand a small market, there was no way to imagine the little hope, but everywhere is full of opportunities, we tell ourselves, we should constantly explore, to find us crazy again.
in the movie Crazy Stone from the film, we in the cosmetics market has staged such a show, in order to be able to exchange with more, you let me clip recorded, and it has a , Is called Crazy bottle.