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26 is on Beijing Dabao Cosmetics Co., Ltd. (hereinafter referred to as Dabao) in the Beijing Equity Exchange on the last day of the transfer list. The relevant staff told reporters: Dabao listing has appeared intent transferee, so there is no need to extend the listing. Beijing Equity Exchange to develop general manager Qiu who on the day in an interview with reporters, declined to be affected by interest Let’s name and number, but said: Dabao such as high-quality enterprises, the transferee can not be sure only one. Brbrbr profit decline was forced to sell?
A year ago, the Beijing Guohua shopping for Dabao and create a special counter selling products, and now Dabao brand products and other products that are mixed with the sale. Lu Tai Po
taken by Beijing Enterprises welfare reform from the three plants open. In 1999, the Beijing plant open for three joint-stock reform by the state-owned enterprises into state-controlled and the Employee Stock Ownership combination of joint-stock company, changed its name to Beijing Dabao Cosmetics Co., Ltd.. Dabao main product by virtue of SOD honey, to occupy China’s national brands of skin care products market hegemony. Bao see every day, the ad, it is also familiar.
be in August last year, the market rumors – as a result of falling profits, Bao had to be transferred to the United States Johnson & Johnson (hereinafter referred to as Johnson & Johnson), Johnson & Johnson will be holding 51%, the premise is that Johnson & Johnson to unconditionally accept all major Bao employees with disabilities, and Indefinitely the signing of labor contracts. However, Bao Wen-Bing Wang, director of the Office of the newspaper in an interview with reporters, strongly denied Bao profit decline was forced to sell out and not do anything on the acquisition of the evaluation. Johnson & Johnson (China) Co., Ltd. Public Relations Manager Yan He also silent.
However, the international brand, vice president of the Research Institute, Beijing blue long-term brand consultants partner Zhao-hui has told reporters that despite the Dabao skin care products up to 13 categories, but people can only remember the SOD honey ; despite also Dabao Maintained a certain amount of market share, but has been difficult over time. Johnson
buying Dabao in the news industry is no longer news. China Beauty and Hairdressing Association deputy secretary general of the cosmetics Hong-Yu Zhang told reporters that the two sides in recent years has been in talks to buy things. Johnson eyes Dabao nationwide sales network, especially in the second and third line in the field of wholesale market advantage. It was revealed that he, Johnson & Johnson as a whole, such as mergers and acquisitions Dabao, most likely the total amount of nearly 1,000,000,000 yuan. Bao
large stake in the transfer of the basic foreign locked?
but surprisingly, Johnson & Johnson to buy out rumors Dabao, the two sides did not confirm this. Until February 27, 2007, the Beijing Property Rights Exchange of information listed in the notice appeared in Dabao figure. Notice that in this Dabao in the form of transfer for the transfer of shares as a whole, including the Beijing plant open three state-owned shares held by the 83.42% and Po will be held by the Employee Stock Ownership 16.58% shares, listed 2.3 billion price. Dabao assets amounted to 645 million, the net assets of 459,000,000 yuan. Last year the main business income 676,000,000 yuan, net profit of 41,000,000 yuan. Beijing built by the Huarong Asset Evaluation & Assessment, Dabao 2,426,000,000 yuan to the total amount of assets, liabilities 185,000,000 yuan, the owner of 2,240,000,000 yuan for the rights and interests.
with Johnson to discuss the marriage a big thing out of this Po-Ho? Ho Wen-Bing Wang and Yan did not have any explanation. And once that Zhao, Bao listed on the sale of Johnson & Johnson show that their marriage might collapse, and the price is certainly the most crucial factor. Po-listed purpose was to attract more buyers as a way to put pressure on Johnson. However, he believes that will pay for the transfer of 2,300,000,000 yuan on the domestic section of very few companies, so basic can trafalgar actually Lock up foreign investment, and that such a global enterprise that will be a few , that is Johnson & Johnson, Procter & Gamble, Avon, Unilever, L’Oreal.
Interestingly, on March 14, the president of Unilever Greater China Braeken in an interview with Reuters that the company may acquire Dabao, as China’s market growth strategy.
Dabao, you can see every day?
big Bao Flowers Who, after the completion of this acquisition of cosmetics brands fate of the nation how?
at the end of the 1980s, the United States and Canada Jahwa the net as the first Chinese cosmetic brand. 90 Sino-foreign joint ventures in the early wave of surging, with the United States Jahwa Johnson joint venture company set up the United States and Lu Johnson Co., Ltd., two of the most well-known brand – the United States and Canada and the net open into the United States which, by the overall management of the foreign. In fact, Johnson frozen by the United States and Canada and the United States and open a net of the two brands. In 1994, the Shanghai Jahwa money to buy back the United States and Canada and the United States and open net, but since then the United States and Canada have been unable to extend the net was brilliant.
China Association of Fragrance Flavor cosmetics industry public relations director Zhang Jin told reporters that national brands have been acquired by foreign enterprises, will certainly be affected to a certain extent. As for the big Bao whether the disappeared , it is necessary to look at both sides of the acquisition agreement has been agreed.
Dabao respect to the reporter, said: Dabao our company for more than 20 years of the brand, we will not give up. However, Zhao had pointed out that this decision does not have complete control over the Po in the hands of foreign capital will have to see the main strategic Intention.
According to him, foreign acquisitions of domestic enterprises in general, there are two circumstances, one would like to enter China through a joint venture means; Second, China has entered a multi-year, is a joint venture for the eradication of competitive brands.