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the rapid growth of China’s cosmetics market in recent years in Europe, Japan and other cosmetics manufacturers in the struggle. In Japan’s second Kanebo Cosmetics (Kanebo) 23, said that China is a global strategy of its most important market, Kanebo plans to China in 2010 achieved sales of 25,000,000,000 yen (about 210,000,000 U.S. Million).
Kanebo Cosmetics Chairman Kenji knowledge on the same day in an interview with Xinhua News Agency said that China attaches great importance to the Kanebo market, has as its most important market. Kanebo plans by the year 2010 in China will expand the number of stores to 500, the drug store makeup sales channels to 1000.
knowledge Kenji 23 took part in the Kanebo in Tokyo organized by the Asian beauty consultants make-up contest , from Japan, China, Thailand, South Korea Kanebo’s cosmetic counter sales consultants to conduct on-site make-up game. Mainland China 5 is the first player to participate in this competition. Kenji
knowledge that the Chinese cosmetics market is very intense, Kanebo is currently building a channel which is less than the French group L’Oreal, and other Japanese cosmetics giant also compete. Kanebo will place greater emphasis on customer service and make-up to teach skills to form their own unique competitive advantage.
from the Beijing team to the sales of beauty consultants Zhanli Li said that the practice more than five years, she saw a Chinese female skincare and make-up in the area. In the past only the importance of customer care, and the recent purchase of the make-up advice of our customers, including Kanebo, the various brands of color cosmetics, skin care series in recent years has also increased a lot of new products.
Kanebo Cosmetics Inc. in 2006 by Japan’s Kao acquisition, Kao’s become a business, which has been translated into Chinese by the Kanebo to Kanebo.
statistics show that Japan’s retail sales in the domestic cosmetics market, more than 2,000,000,000,000 yen, about the Chinese market is more than twice as much. However, Shiseido, including high wire, such as the Japanese cosmetics giant generally agreed that China’s medium and long-term market potential, is expected to eventually surpass Japan.