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Baidu
Income data: the user’s skin care products for the retrieval of the largest, accounting for 76.8%, color cosmetics products accounted for 16.63%, hair supplies to retrieve the smallest proportion, accounting for 6.57%. Search color, hair and skin care products, three different groups of people are relatively independent of the three groups. In addition to the
part of the special beauty of the young women, the majority of Internet users in search of cosmetics, the act of search features found mainly focus on a certain category of products. For example, a long-skin acne women will search related products; a male hair loss will search hair. That is, the actual consumer demand for the decision he wants to find the products, and less attention will be extended to other features of the products.
fashion health Sun Yajun editor-in-chief commented:
There is no doubt that at present, the domestic cosmetics market, or a skin-care products led the market, color cosmetics and fragrance purchases of the year there will be a small amount of growth.
the Chinese market is a rather exceptional cosmetics market, but also because China’s traditional, women’s skin care is more natural degree of perfection , so as white, clean, moisture, eye care products under the category Concerned about the higher rate.
make-up of consumption, China’s relatively short history, many women do not have the habit of make-up, some people will think there are some errors will certainly hurt the skin color. We know that in foreign countries, both Europe and the United States or Japan, make-up for women is the day the steps necessary to allow their more self-confidence, is also a kind of social etiquette. I believe that as more and more career women make-up the formation of habits, the data are subject to change.
on hair products as well. In fact, the image of a person, in particular, gives the first impression of the state of hair and hair is essential. When a person can be aware of that, and their hair’s texture and shape required, for her self-image of the request will be higher. How long do you enter a salon? Know whether the hair of the situation, and even the health of the scalp condition? I believe this demand will gradually be concerned about.