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3 20, L’Oreal Paris and Beijing Wangfujing Department Store (Group) Company Limited in Beijing announced a strategic partnership, launched a nationwide annual strategic cooperation.
from by the end of March to September, L’Oreal Paris will choose Beijing, Chengdu, Changsha, Wuhan and four of the Wangfujing store, Wangfujing Department Store Group for the VIP Beauty Salon members held a series of activities and seminars. This means that the L’Oreal China to further deepen the strategic and business value chain in front.
Prior to this, Wangfujing Department Store Group, has just gone through a storm Huanshuai. Early March, former executive vice president Liu Bing Zheng River to take over as general manager of the Wangfujing Department Store Group office. Wangfujing Department Store for 14 years at the helm of the River Zheng has said that Liu’s office will not affect the group to carry out development planning, with 10 years or so will Wangfujing time to build China’s first department store, and intends to develop high-end.
2006, Wangfujing Department Store Group, the main business income of 6,369,000,000 yuan, total profit 330,000,000 yuan, up 288.24%. Liu Bing, general manager of the new group said that the department store chain, as China’s leading enterprises, and Wangfujing Department Store Group, the world’s leading cosmetics L’Oreal launched the depth of cooperation will not only help give full play to the advantages of both professional and integrated products and channel resources, but also Wangfujing Department Store Group to establish in the area of retail innovation and leadership, Wangfujing Department Store Group to enhance the high-end brand image.
in particular, the two sides of the VIP members to share resources, the Wangfujing Department Store Group to create cosmetics industry professional status of great benefit. Liu stressed that the large department stores have a good quality of the VIP membership database, is always full of high-end products To occupy one of the channels of distribution.
ZHANG Yao-dong, general manager of L’Oreal Paris, pointed out that while L’Oreal Paris in foreign countries Supermarket to take the general distribution channels, but in China in 2001, has been in the development of high-end department stores and major counter global chain of hypermarkets.
in order to focus on members of the VIP customer marketing strategy can significantly improve the department store chain Brands products and brand quality. He pointed out that the Wangfujing Department Store Group of traffic on nearly a million people, can effectively bring the two sides overall sales.
data show that L’Oreal Paris in 2006 across the country in 2005 than sales growth of more than 30 percent, and the Wangfujing Department Store for L’Oreal Paris’s contribution to sales growth in two-thirds over the previous year, higher than the National sales more than double the growth rate. At the same time, L’Oreal Paris in the Wangfujing Department Store of the few outlets have more than 30 percent growth. L’Oreal Paris
This year marks the tenth anniversary of entering China, is also the tenth anniversary of the creation of L’Oreal China. March 2 L’Oreal Group, which has just been published annual report shows that in 2006 the Group’s sales in mainland China than-expected growth in 2005 than 21.2%, for six consecutive years of double-digit growth to continue into the world’s L’Oreal Group The top 10 markets. At the same time, the mainland of China over Japan for the first time, L’Oreal has become the largest market in Asia.