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reporters a few days ago from Procter & Gamble (China) Co., Ltd. confirmed that the United States 12, P & G announced that it would Depot (Tempo) tissues sold to the global business of consumer goods and paper products company SCA, Europe, including factories and a treasure brand. Under the agreement, P & G will be sold in Europe, a treasure manufacturing plant, Europe and Hong Kong, a treasure , as well as CharminBounty trademark brand in Europe, such as the right to leave. The acquisition value of 672,000,000 U.S. dollars.
According to the briefing, a treasure in the 1990s into China, such as white-collar workers in high-end positioning, because not enough investment, poor performance, in 2002, from the Chinese mainland market, Hong Kong, China is still the market. After a treasure , one after another P & G’s international brand will be a cool and Mississippi Buddha , as well as local brands, Yan Run from China. According to informed sources, P & G last year in China, just launched its Olay line of color cosmetics products have been quietly out of the market.
in the industry believe that the rich P & G has no patience deep some of the brands do not make money, honey silk of the Buddha, Olay color cosmetics brands such as the rapid withdrawal of China is one of the examples to show the Chinese people and their spending habits, culture, skin There are some deviations, but P & G may be the introduction of other high-end brands in order to maintain the high-end cosmetics market monopoly.