In December 2007, Jiangxi and ex-Canton Pharmaceutical Co., Ltd. successfully completed “the United States and Jiangxi Pharmaceutical Co., Ltd. Chun-yuan,” the work of restructuring, literally, to complete this step only change the like words, the “ex-Canton Pharmaceutical and “to” Spring Pharmaceutical shares Meiyuan “good simple. But the cruel reality of competition in the business community, Meiyuan completed this spring, the road going really good simple. I would like to wish the article “Meiyuan Spring Pharmaceutical Co., Ltd.” at an early date listed.
In August 2007, the United States were identified as Chun-yuan Chinese well-known trademark, which is brand Meiyuan spring 2006 following the award of “Chinese health care products leader of the brand” after winning another.
As a country with a 18-year cultural brand of professional women in precarious, suffering from a crisis of faith Health Products China, so what is the Meiyuan Spring brand to have such a lasting influence and vitality of the brand? So full of dazzling charm of the brand? An insight into the brand’s past, present and future, can see the value of its brands, Yuan-chun of the United States where the value of the brand? I Meiyuan spring as a veteran staff, witnessed the experience Meiyuan spring and the creation of brand development, is to try four-dimensional point of view of the United States from the spring of the brand value of the yuan’s formation.
First, the United States and the brand value of the Yuan-chun basis points – effectively market segments
A vast expanse of the market on a daily basis in the various merchants to accept a vent products, but the long process of Guyan desert sunset pointer relentless competition will not hesitate to play outside the penalty will be weak. Chengwangbaikou, to the highly competitive health care market place to win, the fight is not only the strength of the product, but also on differentiated market segments and precision positioning products.
Sales in China in the tens of billions of dollars more than the female health care products in the market, broken down by all the women rise to the demand, as “Beautiful Love” achievements beauty beauty market, “love slim,” the birth of the great demand for weight loss, “Love ruddy “Ignited the blood of war,” healthy love “Qingchang leads the tide toxins, the blood market, how are we doing? Many blood products, is a white-hot competition, but are basically “a leading position in 2035.”
Since the 1990s, the United States and the United States to brand Chun Yuan Yuan Chun-based Oral hit products, health products involved in anti beauty products market. Meiyuan oral spring from the very beginning “to hold high the high-fight” strategy for the dissemination of high-altitude ads from 10 years ago, “looking for female beauty” and “found that female beauty”, “Interpretation of female beauty” of the “beautiful legend trilogy” ; Five years ago to “raise difficult woman,” Art of products to perform as a “flower pot chapter” in the wonderful flowers, “fish tank chapter” in the Titaiqingying goldfish; now the spokesman for the image of “David “Chen Hao” to add new blood, I drink Meiyuan Spring “of their own experiences, Meiyuan oral spring gradually established a professional women’s health brand, to become the blood type of beauty products market in the flag, has become a brand in the United States and Yuan-chun Of a “leading stocks.”
In 2005, the United States won in the spring of a marketing industry as the market is a trap the female kidney were successful on the market. It is reported that after a lot of market research and analysis found that 4 of every woman in the world in one infected with varying degrees of kidney disease, kidney deficiency in a serious impact on the health of women! “Each woman has to make up a healthy,” Meiyuan at the helm Li Chun Chun-yuan, chairman of the United States team to start putting in a lot of money and energy on research and development of professional female kidney products. In the second half of 2004, women autocratic rule of kidney deficiency Meiyuan spring Shenbao official listing. Kidney women filled the gaps in the market and achieved unprecedented success, “his wife kidney, you should not even think about running,” the ad language is rapidly spreading in the streets and lanes to open.
18 years ago, the United States has won the spring of brand positioning in the health and beauty of women, concerned about the health of women, women of the United States and the essence of life. Whether it is “to add new blood” of the Meiyuan the spring of oral liquid, or “Women make up kidney youth,” the United States and Shenbao Chun-yuan, from the essence of life, from health to women’s full of brilliant women. Meiyuan spring from the brand’s spring Meiyuan oral solution, the United States Shenbao Chun-yuan, the United States won the spring of clear, the United States Wujibaifeng Pills Chun-yuan, the compound E-Jiao Mei-Chun Yuan Yuan Chun women to the United States and Nutrition Series, up from the blood Tiaojing Buxu to the kidney, from the Yin and Yang Qing poison gas to the beauty, from the physical characteristics of the nature of life, embodies the all-female to take the United States, the United States for the health of the United States and Yuan-chun brand culture.