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at the Fifth Session of the Tenth CPPCC National Committee, CPPCC member Zhang Xiaomei submitted to support China on the world chemical industry to create national brand-name cosmetics, the proposal. , Said the proposal, with the total volume of China’s economic growth and steady improvement in national income, Beautiful consumption, spending more and more, with 23.8 percent a year -41% of the fast pace of growth. It has been estimated in the industry, in 2010 China’s cosmetics market will be more than 100,000,000,000 yuan. However, in such a huge cosmetics market, we really belong to the ethnic cosmetics brands are few and far between.
proposal pointed out that at present, the country’s national brands of cosmetics manufacturers, about 5,000 more than the market share of less than 20%, of which 50,000,000 yuan in annual sales following the small and medium-sized enterprises of the total cosmetics 90%, and foreign investment, joint venture Cosmetics as a whole has a market share of 80%. National Day of enterprises in technology, capital, management, with foreign investment, joint venture far. Poor living environment for industry as a direct result of the shrinking of the national brands, some in the industry have an influence on the national brand has not been the acquisition of foreign capital that is becoming a target acquisition.
2003 at the end of L’Oreal to buy a small all-round nurse shocked the entire Chinese cosmetics industry; early in 2004, L’Oreal acquired Yue-Sai brand again; in August 2006, Johnson & Johnson also want to buy Chinese cosmetics brand Dabao, at the same time there is information Table Po-Ming Si, Yaqian to buy foreign brands are also in the field of vision. In recent years, foreign investment from the acquisition of Chinese brands, Chinese brand of M & A was not able to develop better, and more is left to its own devices, or ice , many outstanding Chinese brands are gradually disappearing.
General Secretary Hu Jintao has stressed that we need to have their own core technology, we have to have a national brand in the world; Premier Wen Jiabao also pointed out that the brand is the quality, effectiveness is that competitiveness is the vitality. China is emerging as a developing country should have its own core technologies and brands.
According to a survey, 97.6% that Chinese people should have their own brands and develop their own brands already have a very strong popular base. To this end, the proposal recommends that relevant countries should gradually adjust the industrial structure, increase the chemical industry on national and ethnic cosmetics brand support and protection for other people to do Jiayi out of the current situation.
solve such problems, the proposals put forward specific proposals are as follows:
a foreign investors on mergers and acquisitions of enterprises or to buy Chinese cosmetics brand reporting system implemented by the relevant state departments for approval.
Second, the implementation of the hearing system of industry and listened to the views of the industry, given the development of national brands to survive the full environmental and social space.
three, was approved by the national authorities, Chinese famous brand and Famous Chinese Trademark and other brands, as well as have an important influence on the brand set up anti-foreign investment barriers to the acquisition, transfer or does not allow the holding of foreign capital.
four from the capital, technology, and human resources to support a number of key levels have an influence on the national day of business or cosmetics brand to have a certain degree of market competitiveness and ability to resist risks.
(Zhang Xiaomei: CPPCC National Committee members, China Fashion Beauty agency director and chief editor, Executive Committee of the National Association of Industry and Commerce.)