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as of February 25, China’s average winter temperature (-2.6 degrees C) over the same period the year round (-4.4 degrees Celsius) higher by 1.8 degrees Celsius, three provinces in Northeast China, as well as Beijing, Chongqing, the average temperature in the same period reached an all-time record. Recently entered the spring, the temperature is rising, it appears to be for this year’s War Sun quietly lit fuse , so that the sun this summer, the market is worth looking forward to more.
sun protection products, channels
2 gradually broken down at the end of the urban area of Guangzhou has rebounded to a temperature of 23 degrees or so reporters that the adoption of some of the dealers, Carrefour, Fuyuan, Lotus and other stores have already begun under the anti – Drying of the product orders.
Nanxiong Trading Co., Ltd., general manager of Guangzhou Su Jianguo told reporters that at present, the company’s proxy Ding Yi, Dongyangzhihua brands such as sunscreen products have started at all supermarkets shelves one after another, from March to mid-April, the company Shop for sun protection products work in the city, although in this period of a large amount of Distribution, but the actual sales to customers in the hands of little. Su Jianguo of the view that the region of Guangdong in mid-April sun protection products will be in full swing, Sun customers will demand as the temperature rose gradually increase to 7-8 for the month of sun protection products will reach peak sales.
for various brands in 2007 in the markets for Sun, Su Jianguo believes that the current focus on traditional brand in the depth of distribution channels at the same time, pay more attention to the infiltration of new sales channels. With the cosmetics store channels in the country’s market clusters and large-scale development of its market share has become the focus of sun protection for the brand. At present, Ding Yi, and other brand name product lines being on the sub-channels, according to the demand for specialty channel profits in areas such as the characteristics of the launch of this channel for the sale of products to meet a variety of channels, operators of the demand for profits.
more targeted products
SPF
diversification in Linyi, Shandong and other places, Ding Yi of the shop to prepare the city is compact to carry out the work. Linyi Office of the SAR manager Shi Bo told reporters in Linyi, Zaozhuang, Rizhao City and other places of the terminal stores, a comprehensive sun protection products shop in the city of preparatory work is being planned, Zaozhuang Century Lianhua Supermarket in the years before the product orders have been issued , Linyi RT-Mart store promotions has confirmed the order issued in March before the low-SPF products such as SPF15, SPF18, such as single-family products have arrived ahead of schedule.
This reporter has learned that this year, although the sun, there is no concept of unconventional publicity selling point, but Sun’s product diversification, the sun more sub-index has become the current trend of development. As the consumer skin conditions, the use of the environment, the use of terms such as the purpose is different, targeted products to better meet the needs of people at various levels. SPF from the point of view, the small white nurse from sun exposure SPF15/PA, SPF18, SPF26, SPF30, and so on a number of different single-goods segment, and Ding Yi Sun’s products are broken down even more, not only SPF15, SPF20, SPF30 Whitening of sunscreen, as well as the introduction SPF18, SPF22, SPF26, such as different types of sunscreen products alone, for different brands of sunscreen products almost cover all aspects of Sun’s demand for consumer demand.
At the same time, in the last line on the basis of Ding Yi of this year’s product line is more abundant. Bo Shi told reporters that the brand this year as a whole product line continues to 50g whitening sunscreen SPF15, SPF20, SPF30 sunscreen as the lead, at the same time, the main push through fresh white sun exposure SPF22, white sunscreen SPF30, etc. Single individual products, and increase the SPF22PA + + white foam sun, sun exposure whitening spray SPF18, refreshing white sun exposure through SPF22, thoroughly refreshing white SPF26 sun exposure, such as single-goods marketing efforts.
business costs
market policies to fine-tune
Anhui Hefei in Anhui daily cosmetics companies have begun to the tense preparations for the Sun City shops products, end-all store for Ding Yi, a small nurse, the three best snow Xiading Dan has a strong brand, General Manager Wang Kai-wen told reporters, from March to April, the company will carry out various brands at all outlets of the preparatory work for the city shop around to the March 15 about all the shelves of all brands.
in an interview with reporters that the current commodities dealers Sunscreen stock market has become clear policy incentives, compared with last year, this year’s policy of support for a relatively small reward, gift converted into the lower Fan Dian. Turning to the reasons for this, Wang Kaiwen that, at present, all major brands sun is the main terminal sales channels that flow in the market to adjust policy to rely on big pull operation of the market no longer exists, the brand’s sales channels to improve gradually, Dealer sales of the task tends to develop in a rational, therefore, enterprises will also be planned to reduce operating costs, which targeted regional markets to support the policy. In addition, at present, at all levels for specific end-point policy has not issued clear and specific investment promotion activities, personnel, aircraft side, Duitou, and other support costs have not yet communicated to dealers.
manufacturers will pay more attention to the cause and effect
suit in Wuhan, Olay, next to the sunscreen’s quick step were taking the lead in the listing. Wuhan profit Hanzheng Street in Jinan on the road of wholesale markets, three rehabilitation of Olay Sun Yan Sun and Lu had been placed in the Wuhan Branch of Trade and Industry to wash the shelves, next to the 75 ml’s sunscreen (SPA30, SPA15) Not to be outdone, followed by Olay. Feb 26 (Ninth day), the reporter visited the company, a sales force that a large number of new products not yet listed. The old price of sunscreen is no fundamental changes in the pricing of new products to take the high possibility of more.
Wusheng Lu Hankou Carrefour, only next to the sunscreen’s two appearances, Miss guide said that by the end of March to early April, shopping malls and supermarkets of New Sun will gradually increase. Carrefour
of 4 guide to the Miss told reporters a more consistent point of view. They believe that the sun protection suits hang closely together. In order to maximize the effectiveness of skin care products to play, a large number of cosmetics companies have introduced a complete line of skin care and sun protection products from eye cream, water moisture, sun deep into the night to repair all the nourishment provided by family, and have Sun cosmetic features, such as foundation, lipstick, and so on, hang closely together to meet the expectations of the results, to occupy a favorable market position.
type of sunscreen may change
2 25, the day Chuba, Yiwu cosmetics market Kaimennake early part of the business. Reporters interviewed by telephone was informed that this type of sunscreen may be some changes. Loulan
day of Loulan business manager told reporters that in the past to spray more oil to facilitate the injection formula, but now with a lighter, more liquid in place of thin, spray a more uniform and easier to spray liquid on the skin Ma Yun , So that the skin will not tacky or difficult to see leave the mission fluid, so that users can control the use of good, the best part of using the results. Therefore, the major well-known brand sunscreen, Shiseido, Lancome, Estee Lauder, Nivea, have launched their own sunscreen spray to meet the market demand. As a result, sun-friendly products this year may have been in great demand.
sun as a convenient spray-on behalf of the sunscreen, as easy to use and application of the crowd had been widely favored by consumers. In addition to the body spray sunscreen, foreign markets have emerged for a lot of hair spray sunscreen. This also appeared on behalf of hair supplies SPF of KPF (keratinprotectionfactor). A lot of hair products on the market labeled SPF, sun protection products that capacity, which refers to the scalp on the level of protection, KPF is made specifically for the protection of the dry index.