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each year in March is the cosmetics brand new layer of the season, and reporters from the area that Procter & Gamble, with the exception of a Firming Mask Xiu Yan will be unveiled early in April outside, SK-II is no plan to market new products. Metal doors have been six months since the incident, SK-II sales to resume in Beijing have also been four months since, however long-drawn-out metal doors of the incident on SK-II seem to have a negative impact on the faintly visible.
spring is the new cosmetic whitening products listed on each other children at the time. Including Dior, VICHY, IPSA, Oupo Lai, almost all skin care brands have launched this spring whitening products, Shiseido will be more this month through its White Body of 5 products for a comprehensive update.
By comparison, last year experienced a baptism of metal doors of SK-II products in the frequency of the season was especially quiet. We did not this year, the new whitening products, currently known only new listing in April Xiu Yan Firming Mask. Friends of the department store in SK-II sales counters the enthusiasm of reporters to sell more than half a month there is a Will be listed on the new film. SK-II customer service counter and guide told reporters, with the exception of a fall and winter last year should have been listed on the mask will be listed in April, has not yet received any notice of the new listing. The SK-II seems to be only market in China slowed down the pace of new products listed in the Taiwan region, and this spring will have 4 new listing, of which 3 for whitening products.
At the same time, Procter & Gamble’s SK-II for the promotion of new products seems to be extremely low-key, not only reporters did not see any mass media advertising to promote new products, even in the SK-II China’s official Web site not anywhere to be found on new products Introduction. The industry’s no secret that the metal door of the impact of SK-II has been so difficult to re-board the domestic cosmetics sales topped imports, together with the re-advertise for the careful, slow down the pace of new listing of P & G can only be upset.