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2010-02-25

Dabao 2.3 billion total listed for sale

类归于: strawberrynet cosmetics,perfume — admin @ 20:13

Beijing Dabao
to the whole sale price of 2.3 billion, the reporter from the Beijing Equity Exchange yesterday, was informed of this news, this is Johnson & Johnson reported last year following the acquisition of Dabao latest news. Despite the intention to transfer enterprises at home and abroad, but the industry said that this transaction if the transaction, most likely the direct target of foreign-funded enterprises, and will hit the domestic industry of Japan to buy high price.
100% to sell the whole stake in the
Dabao in the form of transfer for the transfer of shares as a whole. Tai Po at the Beijing Equity Exchange listed on the bulletin indicated that the subject of the transfer of Beijing, including three held by the plant open 83.42% the state-owned shares and Beijing Dabao Cosmetics Co., Ltd. will be held by the Employee Stock Ownership 16.58% shares, listed 2.3 billion reserve price.
audited, the total assets of Bao 645 million in net assets 459,000,000 yuan. Last year the main business income 676,000,000 yuan, net profit of 41,000,000 yuan. Notice disclosure, according to the Beijing Huarong Asset Evaluation Office last year to build on the great assets of the assessment of the Po, Po 2,426,000,000 yuan for the total amount of assets, liabilities 185,000,000 yuan, the owner of 2,240,000,000 yuan for the rights and interests. As a result, the transfer of 2.3 billion reserve price in order to assess the net asset prices prevail.
Dabao, general manager of the Office of the Director of the Wen-Bing Wang said Dabao assets into tangible and intangible assets. Tangible assets is about more than 600,000,000 yuan, 2.3 billion assessment, including the intangible assets such as trademarks, reputation and sales channels, and so on. It is understood that
, Bao is a special identity, is the only national market share of the cosmetics industry 4% one of the state-owned cosmetics brand, was seen as ethnic cosmetics brand in the banner. At the same time, Dabao also a very special identity — star of the National welfare enterprises, the resettlement of workers with disabilities (mainly deaf workers) accounted for 35%, which the company Vice President Liu Jun is no longer with the Po grew up with a deaf-mute People.
has not yet appeared intent transferee
Dabao the listing rather low-key, listed on the official time for the Feb. 27. So far, it has submitted a letter of intent business? We also do not have the information. Yesterday afternoon, Wen-Bing Wang told reporters that the case. For the reasons listed for sale, he simply said: This is the internal decision-making. Once there is news, the company will be made public in a timely manner.
In the face of international brands in the Chinese market, fierce competition, the gradual decline in the performance of large-bao to find a new way is an important factor. one industry source said. A survey data show that in 2003, Bao emollients in the goods sector with a market share of 17.79%, much higher than the other competitors. However, by 2005, Bao throughout the Chinese cosmetics market share 70,000,000,000 yuan only to 1%.
According to the announcement, Bao for the transfer of intention to make the request include: the intention or the transferee associated with skin care products are engaged in the production and sale of the business enterprise, at home or have a high reputation around the world, Good reputation and market brands of skin care products; to pay the price for the stake transfer Guapai Jia and must not be less than one-time cash payment. Notice also provides that the intention of the transferee to continue to be committed to the use and development of the treasure brand, optimize and upgrade the well-known brands, and to Beijing for the registration of enterprises, engaged in related business trafalgar Product activities.
most likely to be taken into
foreign capital in August last year, the industry reported on the Bao set up a joint venture with Johnson & Johnson company, the news, Johnson & Johnson Holdings 51%, and acquisition program have submitted the relevant departments for approval. However, a joint venture on the premise that Johnson & Johnson to receive unconditional Dabao all employees with disabilities, and to sign labor contracts indefinitely.
half a year later after publicly listed Dabao sale, but also to the intent of the transferee did not mention the conditions in the resettlement of the workers. In response, some market analysis, there are two possibilities: one is big and strong Bao had been born to reach an agreement to acquire, listed only carry out transactions of property rights provisions of the steps it; and the other is the negotiations have broken down 2.3 billion reserve price listed there may be a considerable number of workers will be used for resettlement.
In this regard, Wen-Bing Wang told reporters yesterday that the company has never disclosed to cooperate with Johnson & Johnson. Johnson and Chinese senior public relations manager Miss He told reporters, said no comment.
Prior to that, in 2003 the success of L’Oreal China takeover of another popular local brand of cosmetics small nurses. At that time, the small number of nurses is the third of the Chinese skin care brand, second only to Olay (OLAY) and Po, have 5% market share. Despite the tight-lipped about the price of L’Oreal side, but from a reporter yesterday, informed sources informed that L’Oreal has paid the price for more than 200,000,000 U.S. dollars, equivalent to more than RMB 2,000,000,000 yuan.
to a one-time cash payment of 2.3 billion more than the domestic enterprises few days, the apparent target of Bao strong foreign-funded enterprises. industry said. It has been listed
Dabao notice that the deadline for listing on March 26. Listing expires, if no intention to collect the transferee will not change the conditions for listing, according to the 5 working days for a period to extend the listing of intent to collect up to the transferee.

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