strawberrynet cosmetics,strawberrynet perfume, uk , australia

2010-03-03

The drugs cosmetics market fall Worries

类归于: strawberrynet cosmetics,perfume — admin @ 15:05

drug makeup, skin problem-solving people’s skin care products, the effectiveness of special and personal care products.
few years, cosmetic medicine has become a fashion in the field of skin care new term, active in the public eye in the makeup of the drug at one time the concept of the performance of the heat scattered, the extraordinary charm. The skin problem can be described as non-tea rice do not want to think of the beauty of people, seem to see a ray of hope, beauty salons are no longer required to put up with the suffering of the lift, do not have to go right into the skin specialist, but also no longer be required to put up with Dermatologists and needles after exhausting regular care. When
integrated medicine, nutrition and skin care professionals familiar with these terms into public view, many people imagined makeup of the times for all drugs to hurry up and come to their own problems so that the skin has been completely liberated.
Chinese medicine quietly makeup
2007 hearing in the new year, when colleagues are still on the 2006 Chinese medicine in makeup debate, instant, with Di pox, the quality of the door crisis of a sudden sharp escalation of the face On the shift in the media and public opinion to denounce the hoarse, dormant at this time in the public eye makeup in the Chinese drug market seems to be in a vulnerable position a lot, even fragile.
enumerate survival in people’s memory of the drug makeup brands, in addition to French group L’Oreal and Vichy skin-chuen, the rationale for the representative of the import brands, local brands is a good pan to Chen. Looking back over the past five years, as having Ze-ping, pointing out the land, after Shan Ranariddh Jiyangwenzi, followed by recoverable rise, at a time when people were Di pox hit section of applause at the same time, the quality of the door of the crisis Tree will be independent Miller mercilessly wiped out corrosion. Quietly, the Chinese medicine market makeup of a sudden hearing loss had become.
want to care, study its causes. Chinese consumers (especially in the north and the inland city of consumer groups) for the purchase of drugs in pharmacies in the makeup of the acceptance of the product itself is very limited, and even some do not agree with. Even into the pharmacy’s customers are also urgently with the psychological, inner expected timetable can not be ignored. Once the effect is not immediate or advertised with the asynchronous , customers will be Product for the moment out of patience.
in the face of objective barriers to competition in the market, consumer spending habits and psychology of the ice, despite the cosmetic medicine market has gone through the process of localization of several years, but still with little success.
strategic goal of weight loss than
Europe and the United States market, China’s medicine market makeup of the current competition is not very good, mainly for the performance of the product structure of the format, a single market competition, marketing mode of dogmatic, to form an objective reason At present, the French group L’Oreal Vichy, a monopoly of oligarchs monopoly.
Chinese medicine in the makeup on the market, the local drug business makeup there is no lack of brave people, some of yesterday has become the martyr , while others become the old pioneer. The two have in common is the goal of sustainability of the building vulnerable to neglect, not foreign brands attaches great importance to new products, new projects and new business investment growth, in the process of growing concern is the tactical and strategic coordination Situation, as well as the dynamic changes in the law. The makeup of local drug companies generally lack the goal of improving strategic planning, not the product of the operating system market, the front-end package quality, busy rush into battle, eager to market the butt of industry and market transformation, which I do not know How to get its eggs, a serious overdraft Limited resources.
in the face of bad storm outside the makeup of the Chinese medicine market, how to change just in the past, too much emphasis on the role of the mechanism of the product and product efficacy, the first rule headache, Jiaoteng foot rule in the narrow space to seek a breakthrough, based on product quality Increase scientific and effective consumer education to enhance continuity of the work becomes particularly important.
promote industrial upgrading technology
focus on France’s L’Oreal Group Vichy brand, and its localization in China in the process of 9-year history of the success of the Sword, the objective has revealed to us in the face of new and old customers to develop customer The loss of the hard choices, not to let go of the preservation of a single complex, because there is no difference between the second option. VICHY
to be so successful that the key lies in its whole course of business will always focus on new and old customers as the core of the main line of business management, such as: the interests of advertising products to attract customers, effective use of trial experience to attract customers , Followed by, for work older customers are more nuanced, such as membership in the back, skin care, as well as exchange points to share the experience of teaching and so on. Some of these local enterprises is also working with the reality of the gap.
Chinese medicine with the makeup of the growing market competition, new projects and new products to market, the ads did not work did not, however, does not have advertising budgets will be successful. Traction heavy advertising, publicity-intensive goods under the stimulation of the times is gone, the public and consumers have a certain amount of advertising awareness and experience. At this stage, the hope advertising for the simple life-saving straw really a wise move. In the context of the reality of market competition, the need to promote technological advance with the times, synchronous and comprehensive follow-up to upgrade, a moderate reduction in the size of online advertising budget and the level of balance and ensure the effective amount of advertising investment, the target consumer groups in the chain Interactive learning as a target to strengthen the potential for consumer products groups to experience the product and try to enhance consumer value chain management (database), as well as various social welfare activities, these are also products that enhance the well-established brand value.
Summary
At present, the local drug trade a lot of makeup for the Chinese medicine business makeup of the market, Wei Tzu-mode and the phenomenon of Vichy, to a normal state, views and understanding have been more objective, according to authoritative data show that special shopping Women’s cosmetics or to buy channels 80% basically occupied the market share, into the effectiveness of the pharmacy to buy cosmetics, after all, the proportion of customers is limited, is how to improve and solve the public’s spending habits, it is bound to be a long-term Challenges and arduous task.
again cosmetic medicine market outside China, in the face of the past are also worried about the retreat is also an objective reality, it is inevitable lingering fear is that the so-called good old saying: the United States and the United States and the United States, the beauty of the United States, the United States and the United States and the United States and Canada, the world harmony.

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