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2006, troubled times: Bao was acquired by Johnson & Johnson, the news with one stone Mottaki; SK-II after Jahwa to Bai’s grass-represented plants in China, skin care products, Chinese herbal medicine formula warming; day of the Guangdong Changed the style of regional spread, the collective show CCTV billions of dollars put in the amount of advertising; 23 in the make-up of domestic markets and foreign brands such as Maybelline direct competition fruitful results; also started to export China-made perfume overseas, won the recognition of foreign consumers.
domestic brand in 2006, after trials, seize the opportunity to share expansion, has made considerable achievements, to see through the nature of the phenomenon, the following will be implemented in different product areas to analyze and sum up, and industry colleagues to find common experience and success Law.
special brand shopping II and public consumption favorite group, a relatively rapid development in 2006 is coming to an end, many China-made perfume brand in the low-end positioning as a representative of overall sales at a tepid state, monomer The total business sales in the year 1000-2000 has hovered between 10,000 yuan speak for themselves.
However, China-made perfume still see good prospects for the industry: the majority of the number of domestic second-line shopping has frequently made to the perfume brands out an olive branch, 23 cities have begun to store perfume will be made as an important complement of goods and profits at the same time, The stability of the brand image and cost-effective for the quality of China-made perfume brand has won more orders for foreign trade.
retreated II mall stores and sales of China-made perfume as a whole has a low
as a perfume in the past 20 years of experience in the manufacture and sale of the old plant, Nanjing Bei Lisi has been the development of high tide, low and stable period, the status quo of China-made perfume Have quite a clear understanding. From 93 to 2000, Nanjing Bei Lisi perfume into almost all shopping centers to set up a special counter sales, with annual sales from the initial 4,000,000 to 20,000,000 yuan rise gradually. Xing Xing, general manager of the Nanjing Bei Lisi told reporters Huai, 2000 Years later, with the perfume of foreign brands to enter the shopping improve quality, such as Bei Lisi made perfume brand was forced to relocate to the domestic sales of second-line shopping malls, shopping centers special about the number dropped to 200. Competitive advantage in a growing gap between the cases, Bei Lisi perfume sales soon fell into a trough.
But with the development of distribution channels, combined with the stability of the foreign trade business, started in 2004 Bei Lisi perfume sales began to steadily recovering, as a whole in 2006, Bei Lisi perfume sales of up to 23,000,000 yuan, More than a record high. Xing Xing Huai told reporters that despite the adoption of the Sino-French joint-stock venture, in fact, Nanjing Bei Lisi operating system or belong to the state-owned enterprises, in this context, 23,000,000 in sales the company has been quite satisfactory.
high-end shopping centers and foreign investment has been made not to accept a perfume brand, we only part of the provincial capitals of the second-line shopping centers to set up a special counter, and do not scale up a special counter. Bei Lisi and the perfume has a similar situation in Beijing, Nancy can not perfume Expanding front, Nancy Beijing Meng Dawei, deputy general manager of cosmetics company told reporters that the current perfume in southwest Chongqing, Shenyang, the 10 shopping centers set up special counter in more than 30 special counter to Beijing, together with the south-west, Hangzhou, a special counter that only a total of more than 100 general Are simple, the former cabinet counter back mode, and by all dealers to its completion; reseller due to the good development trend, the current perfume southwest coast also, in remote provinces in the secondary market step by step into the store sales channels, a special counter in the mall The single-counter sales on average of 1-2 million in up to 40,000 yuan, while sales at the store on about 10,000 yuan, but the relatively higher profits. Brbrbr It is understood that similar Xuan Yan, Lan doors Mid-range of domestic brands will also be a special counter set up in the second part of the shopping malls and supermarkets, stores and gradually expand as the main channels; as a result of restrictions on sales channels, distribution channels and exports account for the gradual sales of the perfume made an important part of the However, in addition to Beili Si and a small number of brands to break through 20,000,000 yuan in annual sales, most perfumes are made in around 10,000,000 yuan.
(Editor: the wind)