Forbidden by the postal service “to” influence of liquid has started online cosmetics for active again. The journalist learned from taobao, ebay site etc. in the cosmetics companies to various companies have started recently launched many positive preparation, and price promotion preferential measures, in order to make “lifted” ban liquid before market.
“To” make cosmetics forbidden fluid. Sales network subjects
According to the state, according to the post office issued on strengthening mail items and transportation management requirements, the notice from June 1st October 31, all postal business window is prohibited in liquid, chemical items, powder, similar to the massive (cream soap) and unknown metal, equipped with unknown gas or liquid sealed device, previously CAAC also banned perfume, shampoo articles etc, which makes many products flown by the seller cosmetics representations of the double blow.
According to the latest available data taobao 网购, cosmetics sales that all goods occupy the total sales volume, 1/4 ranked cosmetics has also been the top three. The postal service “to” make a forbidden liquid cosmetics sales declined, representations of the businesses has changed for some other goods sold.
Seller “Leo”, told reporters in during the Olympics, postal due to express and EMS cannot mail, the cosmetics store goods delivery rhythm is disturbed and delivery of the goods on past may have more slow speed selection, and tend to postpone days to goods to the buyers, and some buyers and not willing to accept the slower, freight after entering the store on June, cosmetics sales rapidly dropped 30%. In addition, some favor the customer buy cosmetics for “campaign to” limit, liquid markets to the various cosmetics counters promotional activities.
Cosmetics sellers in advance market shares
The journalist learned through the postal service hotline, along with the Olympic Games ended, postal business window began to progressively liberalize to liquid, powder and other commodities. Personnel, told reporters in some postal business window, relevant provisions have gradually relaxed, the customer in the mail in cosmetics products, only through liquid staff to confirm the commodity inspection and safety, the mail.
With the “in” ban for liquid, at the end of such taobao, ebay site, many business cosmetics sellers started actively preparation, and some of the seller will be closed shop again, some shops opened or by price promotion, reduce shipping goods, “ban such promotion for” before the termination liquid preemption market. For example, some vendors to launch “buy moisturizing lotion,” buy to send multiple pieces essence “, “suit”, some half preferential brand shops and even launch the cosmetics promotional activities.
In many ways, freight charges by seller will EMS 25 yuan in advance for 20 yuan, and came in when some of the seller should be sent Courier charge 10 yuan, but actual sales of goods at the price to $6 give consumers surface.
In taobao, cosmetics has been the head, implement 网购 goods “ban for” period, sales liquid ranking can also into six, so before the market demand is very big, the current site cosmetics sales slip has begun to rise. Experts in “, “formally lifted to ban liquid, expected after online cosmetics sales will present the blowout.