The first site problem Avon analysis of its products mainly customer groups, and then can cost analysis and feasibility.
1, first understand Avon products:
Avon (Avon) is a new trend in the world has led the international beauty products up to two million, giant’s more, including skincare, cosmetics, personal care products, incense, haijun ornament, underwear, health food, etc. As the international famous brand “Avon cosmetics market”, in the low, medium and top grade consumer groups women. It is a selling ten yuan, or sell the lip balm hundreds of dollars a bottle of perfume, but the high-end market in China’s main Avon is matched market.
2, cost analysis:
We know that a Avon products to the store, we paid a lot of cost only to the biggest monthly rental as an investigation and data collection, the results are as follows
Secondary 250RMB/residential — weather-beaten meters
Near the university 150RMB/m2 — a month rent
Commercial center — weather-beaten 400RMB/m2
3, location:
Scheme (1) of the site and commercial center: because, in the commercial center of liquidity strong communities. Although the costs of higher yields, but also other places. Women in business for work and social and wanting to buy cosmetics, they will have economic sources, also has the ability to consumer. While in the commercial center, business office complexes as urban professional workers, under the condition of fixed income in the goods, price, usually for middle-grade superior cosmetics cable — little choice.
They will be regular customers, and seeds and communities of young students at the weekend, they will also increase the brand + don’t like high price. They may be potential customers may also. They depend on their parents) in (a few more income or income when commodity. Choose low-standard Due to the business communities, thus potential customers and consumers.
Scheme (2) except for the sales store direct selection for the college students, the large consumer groups, and a more realistic and easy to operate, it is the students with direct sales. Compared with high school junior high school students, college students grasp more liquidity in his hand, and also have more dominant, how to utilize these consumers to exploit market is vital to her.
By the way, students direct sales can provide the opportunity and self-reliance work-study, on the other hand, electricity and water saving the rent and save costs, expenses, etc. So students can grasp the consumption market more convenient and feasible scheme.