strawberrynet cosmetics,strawberrynet perfume, uk , australia

China optimistic about the mainland market in the first 100 skin-care brand Shanghai Tang

admin — Thu, 29 Jul 2010 04:36:48 +0000

yesterday afternoon, COMPOPROF beauty of the world exhibition in Shanghai landing, this is the first time in its exhibition held in China. 100 sales in the mainland have not cosmetics brand in the international exhibition debut in the major exhibitors want to take this opportunity to open the door to Chinese market.
Daily News that at the scene, 100 in mainland China has not sold well-known international brands will be unveiled for the first time, including the French brand IngridMillet, dedicated men’s perfume and body products, brands C. deFarme-Paris, the U.S. plants to combat hair loss products HairPrime, Spain Shu-chocolate massage cream brands such as Anubis.
France LaRoseBlanche general manager, told reporters Chen Zhaoming, LRB, as the world’s first beauty care product sales abroad very good, very well-known in Hong Kong, China, to participate in the beauty of the Shanghai Exhibition is to open the mainland Chinese market this year there are plans to Shanghai, Guangdong, Jiangsu, Dalian, Heilongjiang, and other areas looking for sales agents to expand the scope. Italy CEREAL’S cosmetic agent Zhou Ling also said that he was optimistic about the development of the mainland market, has been in Shanghai to apply for start-up company, is looking for distributors. Thailand, Spain and other countries of the Commerce Department also went to the consulate for the country’s own brand campaign.
In addition, the exhibition yesterday to the general audience, opening up ticket sales, it is understood that tickets for 50 yuan, but many exhibitors made it clear that the last 3 days in the exhibition will not sell the product.
Reed will be held this year, the Group of 30 exhibition games
2007, Reed Exhibitions will be held in China for more than 30 exhibition games, including a number of new exhibition. international exhibition industry leader, Reed Exhibitions China President Mr. Long said that the rand in recent days. Rand
Long said Reed Exhibitions in China in 2006 to host a total of more than 30 exhibitions, mainly electronics, manufacturing, logistics, packaging, medicine and tourism industry. Rand
Long said Reed recently from France International Enterprise (UBIFrance) acquisition of the Art France, in full bloom at home, home of the French decorative arts exhibition. The exhibition will be held in Shanghai in June.

China optimistic about the mainland market in the first 100 skin-care brand Shanghai Tang

admin — Tue, 27 Jul 2010 05:37:16 +0000

yesterday afternoon, COMPOPROF beauty of the world exhibition in Shanghai landing, this is the first time in its exhibition held in China. 100 sales in the mainland have not cosmetics brand in the international exhibition debut in the major exhibitors want to take this opportunity to open the door to Chinese market. Daily News that at the scene, 100 in mainland China has not sold well-known international brands will be unveiled for the first time, including the French brand IngridMillet, dedicated men’s perfume and body products, brands C. deFarme-Paris, the U.S. plants to combat hair loss products HairPrime, Spain Shu-chocolate massage cream brands such as Anubis. LaRoseBlanche Chen Zhaoming, general manager of France told reporters, LRB, as the world’s first beauty care product sales abroad very good, very well-known in Hong Kong, China, to participate in the beauty of the Shanghai Exhibition is to open this market in mainland China, there are plans this year in Shanghai Guangdong, Jiangsu, Dalian, Heilongjiang, and other areas looking for sales agents to expand the scope. Italy CEREAL’S cosmetic agent Zhou Ling also said that he was optimistic about the development of the mainland market, has been in Shanghai to apply for start-up company, is looking for distributors. Thailand, Spain and other countries of the Commerce Department also went to the consulate for the country’s own brand campaign. In addition, the exhibition yesterday to the general audience, opening up ticket sales, it is understood that tickets for 50 yuan, but many exhibitors made it clear that the last 3 days in the exhibition will not sell the product. Reed will be held this year, the Group of 30 exhibition games, in 2007, Reed Exhibitions will be held in China for more than 30 exhibition games, including a number of new exhibition. International exhibition industry leader, Reed Exhibitions China, president of the Rand Mr. Long said recently. Rand said that Long, Reed Exhibitions in China in 2006 to host a total of more than 30 exhibitions, mainly electronics, manufacturing, logistics, packaging, medicine and tourism industry. Rand said Long, Reed recently from France International Enterprise (UBIFrance) acquisition of the Art France, in full bloom at home, home of the French decorative arts exhibition. The exhibition will be held in Shanghai in June.

2 yuan is not lip balm Lip

admin — Sun, 25 Jul 2010 13:04:08 +0000

lip balm is a lot of women in the winter must-have skin care products, but from a reporter yesterday in Shanghai that more than Dermatology Hospital, hospital reception of the recent emergence of a lot of lip contact dermatitis of the public. In this regard, dermatology experts said that the winter is contact dermatitis of the high season, members of the public are strongly advised to select natural glycerine, and other anti-Lip dry goods. The three noes lip balm to sell 2 yuan
Yesterday, reporters visited a number of city grocery stores and supermarkets, lip balm favored by the public. Young white-collar workers willing to spend tens of dollars to the supermarket to buy well-known brand of lip balm, but there are also many people in the grocery store to buy a price of 2 yuan irregular products.
in Changhua Road, a small grocery store, reporters saw several boxes on the counter lip balm, the cheapest of a 2 yuan. However, many of lip balm are no packaging, no certification, no effective date. When a reporter asked whether this applied lip balm to see whether they will affect the skin, the shop owner said: This is some good selling has never been any problems. Brbrbr applied more than a dozen times a day
Temple in a two dollars shop , The reporter also saw above-mentioned three noes lip balm. A female consumers bought a large box, she said: The brand product to buy 20 yuan, where a 2 yuan cheap. Runchun are in any case, is no different. I used the fast day to a lot of Tu , Will be able to run out of a two weeks. Brbrbr Hutai a cosmetics shop on the road to sell the 2 yuan to 10 yuan of special hot-selling lip balm. In the shop to buy the Xiaoling said: I also bought a number of large supermarkets or so dollars of a lip balm, and feel no different from the small shop. Brbrbr brand products to protect reporters to observe the supermarket brand Run Lipstick, lip balm of these boxes have the word quasi-Wei makeup, production certificate, the approval of the text, and so on, there are a number of products 100% food ingredient in detail, the basic price of 20 yuan. Lee
members of the public said that she would rather spend money on health protection. I have seen a 35 yuan of lip balm, most of the ‘three noes’ products, lip balm and its texture is very rough. Brbrbr supplies of natural selection as much as possible
Shanghai Yueyang Hospital, said Li Bin, director of dermatology, Winter There are often painted as a lipstick allergy, or lipstick lead to the use of low-grade contact dermatitis patients at the hospital. In his view, people should try to use some of the natural material to prevent drying, for example, glycerine, vitamin E and so on. When buying lip balm, in addition to pay attention to product quality, we must also try to select a single component. Do not find fault with is to strawberry mint flavor or taste, and so on, because the more material the greater the risk of allergy. Brbrbr Li also pointed out that the amount of lip balm can not be too much. Once applied after the swelling, itching, and so the situation should immediately stop using, if serious symptoms to the treatment of skin.
Related Links 
how to identify strengths and weaknesses
lip balm
according to industry sources, low-cost supplies lip paste cost only a few dimes. Many small manufacturers in order to meet the consumer demand for color, flavor requirements, on the level of flavor instead of food-grade essence, so as to save costs.
qualified lip balm fine paste should be smooth and easy to dissolve after contact with lips, strong adhesion and so on. The poor-quality paste irregular surface, there is a small look at the expansion of the sweating phenomenon; soft paste easy to skew, and Ma, or small particles, uneven color; after the Tu-fat dry hair Shibuya, will be talking about There is smell.

Oil-containing cream soap Yizhi boys breast hypertrophy

admin — Fri, 23 Jul 2010 13:42:41 +0000

a small number of girls there are similar risks to health experts remind parents to stop using the attention after the lesion can resume normal
New England Journal of Medicine, the latest report of Japanese scientists found that some of the products of lavender oil and tea tree oil will be — Brbrbr hormone imbalance caused, according to the latest issue of New England Journal of Medicine report, the scientists found some shampoo, soap Dengri of products containing oil of lavender and tea tree oil will be boys hormone imbalance, which eventually led to Breast hypertrophy.
the use of products containing vegetable oil
may be caused by breast hypertrophy
boys reported that the scientists pointed out that the vegetable oils such as tea tree oil is sometimes referred to as the essence of oil , are generally added to the increase in health-care products smell, sometimes in a number of home Add vegetable oil additive products. Scientists suspect that these vegetable oils contain a chemical composition, have led to the boy estrogen breast hypertrophy.
health experts advise parents to be more alert in life, but at the same time that this phenomenon is not widespread, and once to stop using, the lesion would be back to normal. In the survey, three 4-year-old, 7-year-old and 10-year-old boy, they stop using oil with the lotion, hair spray and other products on the chest after the resumption of normal.
The three boys were taken to see a doctor, has been long in the chest as the adolescent girl to have such a large, and also pain. Doctors found that each one of them in the past few months over the use of products containing vegetable oil.
a small number of girls
there are similar
against Colorado hormone expert Bloch is the three boys attending physician, he reminded parents to be more alert, especially boys in the long-term use of such products with vegetable oil , We must pay more attention to. Bloch
doctors also suspected of containing oil products on a small number of girls there are similar risks. There was a 17-month-old girl also had a similar development of male breast disease because her parents have used scent of lavender soap she used in cleaning the bottle.
It is reported that these products do not need to add vegetable oil when the relevant government departments approved unless there are health problems. Scientists also pointed out that with some marijuana and soybean products also led to the male gynecomastia, the risk.
Related Links
tea tree oil is extracted by distillation of pure natural plant oils, originating from Australia. Tea tree oil used in personal hair care, body care, or feet, made of liquid soap, antibacterial hand-washing-liquid, detergent and oral care breath of fresh supplies.
lavender aromatherapy oil is the most widely used in one of the essential oil is an important application of a wide range of natural spices, is widely used in many daily necessities, such as shampoo, soap, toilet water, talcum powder, vanishing cream, daily-use cosmetics.
terminology
male gynecomastia
male gynecomastia (also known as gynecomastia, the English name Gynecomastia) is the most common male breast Lesions, symptoms of abnormal development of male breasts. This is caused by obesity and breast fat accumulation is not the same, the symptoms are real increase breast.
development of male breast disease often occurs in adolescent males, is the main body of the secretion of hormones in adolescent disorder and the general himself will disappear.

Mitsukoshi department store RFID testing hand in hand with Shiseido Cosmetics

admin — Wed, 21 Jul 2010 07:44:52 +0000

Japanese department store Mitsukoshi and Shiseido are being tested in cooperation with RFID labels on cosmetics. During the trial, customers get on with RFID tags Each product information can also try a virtual make-up. The test can also try the product on the frequency statistics.
(RFID radio frequency express solemn statement: For more information, please reprinted with the consent of the radio-frequency RFID express written consent of reference and to ensure that I stand by the integrity! – the right to disseminate information network Protection Ordinance )
【radio-frequency RFID Express 2007 In February 1 hearing Japanese department store Mitsukoshi (Mitsukoshi), we are conducting an experiment in the RFID tags embedded in Shiseido (Shiseido) of cosmetics, in order to build the company’s department store in the future. The project was started on January 26, the end of the February 12, only a limited cosmetic. During the trial, customers can RFID reader with an interactive screen to see the product information. The in-store test is designed to test whether the system can serve as an electronic sales, so that customers do not have to ask the in-store sales will be able to get the product. If the system is running well and will be able to provide customers a more efficient service for the department store Mitsukoshi and Shiseido provide more information about its customers try the product.
Japanese Economy, Trade and Industry (METI) is the sponsor of the trial, under the Japan Department Store Association, as the project for its 2007 field trials, is to use RFID to improve the efficiency of logistics and distribution. Such a test for the Mitsukoshi department store is not the first time, the company also undertake other RFID item test.
customers can be a matter of cosmetics from the Showcase on to win its tab close to an RFID reader, you can get the product more information
Two years ago, the Mitsukoshi department store on the Japan Department Store Association and the beginning of this The class of the field test, and decided to expand the pilot to cosmetics counters. They then asked us to cooperate. Shiseido’s public relations representative of the MariHayashi said.
by Fujitsu (Fujitsu) design and planning of the tests were carried out in two locations: at a Tokyo shopping district of Ginza Shiseido counters, another is located in downtown Nagoya branch of the Skakae. Fujitsu offers hardware, including touch-screen terminals, advisory services stations (RFID RF Express: One touch inquiries equipment) and integration services. Shiseido’s cosmetics
installed by Toppan Printing Company (ToppanPrinting) provided by the 13.56MHz of the RFID tags embedded NXP’s IcodeSLILabel-chip integrated circuits. If a customer would like to try a sample or would like more information can be a matter of cosmetics from the counter to win its tab close to an RFID reader.
touch-screen terminals equipped with RFID reader can collect the product label, the only ID. , And the ID number associated with the product information displayed on the screen. Features include display, use, and associated merchandise consultants. The test system also includes a camera function in touch with one machine query, display and RFID tag reader, the use of these devices, customers can see your screen after the cosmetic use of the virtual effect : see, for example To see a lipstick, eye shadow and other cosmetics for themselves whether or not a major contributing factor. Shiseido
in its lipstick, mascara and other makeup products on the use of RFID tags, the logo has been placed on products from the company’s test CentralEngineering with smart shelves. In these shelves equipped with RFID reader, each time a customer trial of a cosmetic thing, the reader can read data tags, which can be calculated in a matter of cosmetics was the frequency of the trial – that information can be used for market Analysis.
The company also can be used to test customer’s home every RFID tag
cosmetics counter sales staff will use the tags embedded reader’s notebook computer to track customer history. Notebook computer storage of registered customers fundamental information, shopping information. The use of the device after the staff do not have to use the human brain for memory, and the only query on a computer, you can get customers have purchased the product categories and time. There are 50 customers participated in the trial.
in the trial have an independent parts: Shiseido in Tokyo near the city of Fukaya, Saitama Prefecture and the distribution center, its products will be affixed with RFID tags used for the in-store inventory management. The company also can be used in the customer’s home RFID tags were tested. Shiseido to build a number of tests for the virtual home environment, and is equipped with a computer, install the label reader. In the future, customers prefer to shop at home to view the product information. And read the information needed to read and write RFID tags can be purchased or leased, but the details have not yet been finalized.
Since then, the Mitsukoshi department store and Shiseido will be carried out other tests to assess the RFID tags in the supply chain of cosmetics, the introduction of the test at the same time customers to view their own RFID tags on their products, purchase intent and purchase of related products caused by the impact of .

Special effects cosmetic special when?

admin — Mon, 19 Jul 2010 12:04:10 +0000

Ministry of Health issued a cosmetic labels marking Practice has come to an end a period of consultation, is expected to introduce. According to the norm I investigation found that the current logo does not regulate cosmetics label the phenomenon is by no means a small number, it is learned that nearly half of the cosmetics in the future will usher in a new form of large capacities. The expert said that enterprises will be given a transitional period in order to reduce the loss of business.
high SPF value of the products will disappear
according to standardize the management of cosmetic labels marking the draft, nearly 100 vocabulary words are banned, including: special effects, high-performance, full-performance, oil and so on false and exaggerated expressions In addition to the mite to improve endocrine , Express or implied, such as anti-wrinkle on the role and treatment of diseases of the effect of the words will not be allowed to appear on the label of cosmetics.
In addition, the new regulation also SPF value of sunscreen products has made it clear that under the norms , when measured by the value of the product’s SPF higher than 30, and after the standard deviation of less than 30, marking only the largest SPF30 +, The logo can not be measured . This means that 50 high SPF value products will disappear. At present, including a number of brands on the market, almost all cosmetic SPF50 brands have even higher sunscreen.
half of the packaging for cosmetics will
but I found in the survey, the market appears on domestic and international brands, many still do not meet standard product packaging.
major brands of cosmetics category number, almost all anti-wrinkle line, as well as the family of Sun Oil series, and so on, the price from a few hundred dollars to more than 10 million range. In these products, anti-wrinkle, Oil and to improve endocrine and other terms can be found everywhere, not only in general terms of these brand labels appear in all types of first-line brand is also very common. For example, a brand anti-wrinkle product in the restoration Yen Firming anti-wrinkle cream and anti-wrinkle firming eye cream Yan Fu directly on the anti-wrinkle, the word used to disable the product’s name. The guide told the writer that the product is called the listing a name, the company has not heard of plans to change its name. Disable the same as the word oil also very popular. Another brand Jingfu balance of the emulsion product label said: The melting tenderness of fresh texture, in particular, by adding silicon microspheres to enhance oil ; a well-known international brands have included a long-term moisture Oil Gel, Oil Gel anti-aging cream in the mouth of merchandise such as the use of the oil . In addition, the lip balm and efficient and high-performance liquid eye cream and 7 days, effective weight loss, update skin and other words in many cosmetic products on the label it is easy to find. Cosmetics are a number of sales that have not yet heard of such a requirement, but we are well-known brand, quality is guaranteed … …
visit from the author’s point of view, the future of the norms out, more than half of all cosmetics packaging Face replacement.
most consumers know
this new regulation, many consumers have not heard of this draft. In the author’s understanding of the random consumer 9, 7 and said that I do not know this, there are two that have heard of the matter, but usually buy their own relatively well-known cosmetics brands, will not set foot in almost a small brand, it should be Will be all right.
need to adjust the transition period and
In the survey, although a lot of business after the introduction of norms that will certainly abide by their own, but not without concern that the difficult work of the enterprises will suffer losses. Owns more than a certain brand of international companies, said the current requirement is still in the consultation stage, there is still out for some time. For the short term business impact. But companies will pay close attention to this work, and will abide by the norms. But there are also a number of imported cosmetics brands on the norms of doubt. For example, new regulations require higher than that of the SPF30 sunscreen SPF30 + will only mark. A company responsible for the author to tell people that they are all products imported from France, so the label on the SPF50 will be very difficult to change the words to SPF30 +. And the other foreign brands, said that in foreign countries are allowed to mark the SPF50.
In response, China Association of Fragrance Flavor cosmetics industry experts said that provision was made to the SPF value to the request, mainly because, SPF30 sun’s totally worth it to meet the needs of day-to-day sun, a higher SPF May not be able to achieve a more significant role in sun protection, the new regulations on labeling standards will help people on the proper use of sunscreen products.
China Association of Fragrance Flavor cosmetics industry experts told the author, taking into account the actual circumstances, the relevant departments must give a certain transitional period to allow businesses to adjust in order to reduce losses. At the same time, the experts also said that in the future related to the cosmetics department will also promote some of the words in norms of conduct, which is currently the larger the differences, there are some words belong to the middle of words (not included in the prohibited words, nor can be included in the Words), and will be introduced in the future related to interpretation. Brbrbr careful to buy special effects cosmetic
engaged in the cosmetics industry for many years, according to the Miss Zhang, cosmetics market is the reason why so many non-standard terms, it is because the small number of Chinese manufacturers of The cosmetics industry profits have been invested in the field of cosmetics, a number of functional cosmetics market is rising, the use of small and medium-sized brand of functional brand to attract consumers. Brbrbr In fact, most of the small brands is simply not the same as the publicity they have Effect is more also joined a number of harmful chemicals. As a result, consumers of cosmetics, we have to be careful. Brbrbr First of all, the consumers of cosmetics, the first to look at the text is approved, production As well as the date of the site and so on. Generally permits the production of cosmetics and makeup quasi-Wei in the name is clearly marked XK letters, and special cosmetics must have special permits use of cosmetics is marked QG letters. Brbrbr In addition, if the purchase is Imported cosmetics, batch number on their license should be marked JK letters, depends on whether its Chinese identity. Brbrbr Secondly, there has not used its own brand in the purchase, it is best to ask for samples, returned home Test for a period of time, if the effect can be felt, too late to buy. Brbrbr Finally, in the cosmetics purchase, it is best to large-scale shopping malls or shops to buy the brand, in order to better protect the quality. Brbrbr

On the size of the market amounted to 137,300,000,000

admin — Sat, 17 Jul 2010 13:14:35 +0000

proportion of total sales in Procter & Gamble 14%, shampoo market share 65%
advisory body CCID Consulting survey released yesterday for 2006 China Daily Chemical Market studies indicate that the last day of Chinese market amounted to 137,300,000,000 yuan more than last year Growth 13.1%. CCID Consulting Industry Research Center senior analyst Liu said that the cosmetics market share rose slightly, washing supplies, cleaning supplies oral market declined slightly, hairdressing, beauty products, as well as skin care market segments, such as growth rate Faster.
report predicts that in the next few years, daily-use chemical products China will continue to grow steadily in 2007 to 2009 the average annual compound growth rate remained at about 13.4% than the international market as a whole faster growth is expected in 2009 as a whole the market is able to Reached 200,000,000,000 yuan.
It is reported that the International Day of enterprises in the Chinese monopoly on high-end sector of the market on the basis of the beginning of great development potential, low-end market, new products and advertising on the basis of lower costs and reduce the increase The price, and with fierce competition in local enterprises.
such as Procter & Gamble (China) Co., Ltd. in 2006 China accounted for sales of total industry sales in Japan of about 14%, ranking first in the field of shampoo for 65% share, and its line of products has gradually expanded the field of high-end cosmetics. P & G has also been CCID as China in 2006 on the annual success of the enterprise market.

China’s largest department store opened in April at the large New Light of Heaven and Earth Point Road

admin — Thu, 15 Jul 2010 13:27:22 +0000

New Light of the world look at the big road, more than 700 brands will be stationed in
as China’s single largest department store, the New Light of the world total business area of more than 110,000 square meters. Carry more than 700 international and domestic brands, 55 brands of cosmetics, 7 of the top brand flagship stores will be in mid-April in the CBD Point Road, Great Central Place debut.
Yesterday, the New Light of the world market, Minister of
Pang Kun told reporters that at present, department store Shin Kong has attracted world PRADA, KENZO, CHANEL and many other international first-line clothing, cosmetics brand entry, together with a number of first-line domestic brands, the total number of shopping brand has been settled Up to 700. In these brands, there is no lack of access to Beijing for the first time and even the Chinese market brands, such as the French supermarket brand, such as Fauchon. It is said, Fauchon in France have been 100-year-old, currently in Asia, only Japan has a shop, as Asia’s second store, the first Chinese store, the New Light of Heaven and Earth Fauchon Beijing will provide consumers with more than 400 kinds of imported food. And next to nearly 3000 square meters of the Fauchon stores will be about 20% of the imported goods. According to
Pang Kun, after the opening of the New Light of Heaven and Earth will be located in the city-sensitivity world-class department stores, the target customers to enjoy a better life for the urban population, and will try to become the most senior Chinese department stores.
At the same time, and the adjacent New Light of Heaven and Earth, Wanda Plaza, located in the New World Department Store will open in the near future, coupled with the already opened, Wanda Plaza, located at the Wal-Mart, the rapid warming of the largest shopping district will once again look to upgrade the road .

So misleading propaganda Mao Tchekina film ads have been investigated and dealt with Ganoderma lucidum

admin — Tue, 13 Jul 2010 09:18:22 +0000

told reporters from the business sector, Yinchuan City Administration of Industry and Commerce and Industry Branch of the Western Xia area of drug retailers examination, Sino-foreign joint venture (Taiwan) Co., Ltd. Dream Di cosmetics packaging of the product membrane of Ganoderma lucidum Tchekina Mao, in its commodities Inside and outside the packaging, marking the contents as Ganoderma lucidum membrane 100% calm and soothe the nerves, detoxification, muscle support, and so on, ad-free examination and approval procedures of the legal and valid proof materials, products of false propaganda to mislead the consumer.
law enforcement officers on the health of Yinchuan City Hall drugs supermarket examination, and its sales of Mao Tchekina Ganoderma lucidum film series, in the packaging of goods both within and outside the mark for the content of the Ganoderma lucidum membrane 100% calm and soothe the nerves, detoxification, muscle support , The parties can not provide the product advertising approval procedures and an effective legal evidence, the cosmetics ad false propaganda of the main problems: First, consumers mistakenly believe that the glossy ganoderma lucidum film content 100%. Second, consumers mistakenly believe that the cure rate of Ganoderma lucidum membrane 100%. In accordance with the Advertisement Law stipulates: The ad should not contain false, misleading and should not deceive consumers. Mao and Tchekina series of Ganoderma lucidum membrane content of the ads, many consumers vulnerable to misunderstanding and the ads in violation of advertising The relevant provisions of the industrial and commercial authorities have investigated and dealt with in accordance with the law on file.

Great brands of cold-quality consumer goods Xiamen Machinery & Electronics Exhibition

admin — Sun, 11 Jul 2010 12:50:56 +0000

Recently, the international famous brands in the Chinese market negative news after another: following the Zhejiang industrial and commercial sectors product quality as a result of the problem, set fire to the European high-grade leather shoes after imports; Armani (ARMANI), para Baoli (BURBERRY), Zegna (ErmengildoZegna ), And other top-brand apparel in Shanghai was sentenced to up to standard; Soon after Iger (Etam), Wei Shaman (VEROMODA), and other well-known brands in the Guangzhou Women were divided Detection carcinogen aromatic amines.
despite media reports of heated discussions, but a lot of brand exposure in the face is still keeping a low profile, or even by simply saying that no influence over lightly. A cold-hot, behind the strong contrast, is an international brand name should be spending crisis mature strategy, or people on the brand-name consumer psychological challenges?
international brands
low-key response when the well-known international brands seen on many of the regulatory products on the list, many consumers have expressed some shocking , or sometimes angry. In an interview with reporters, however, also heard another voice: such a well-known brand of quality will be the problem? May be made of cloth? So much wear brand-name star, to have any problems? Poor color fastness? Decolorization, Fang Jiu, which is a style, like designer jeans deliberately cut hole. Brbrbr is part of the consumer may be tolerant, generous, before being led regulatory exposure , The vast majority of well-known international brands have chosen to remain silent – no response, no explanation, no apology.
For example, the Shanghai industrial and commercial department released a list of unqualified imported clothing involved in more than 20 well-known international brands, but nearly 10 days, the only company to the consumer through the media deep regret and promised to take immediate steps to To improve the handling of all clothing.
more international brand names batch Although the relevant specifications of the goods off the counter, but on what is the cause of quality issues and take remedial measures, staff will not be able to make further explained that the answer is more To wait for the investigation and notify headquarters.
Earlier, a group of Louis Vuitton (LV), Hugo Boss (HUGBOSS) and other European import brand-name shoes as a result of substandard quality, in Zhejiang Province have been destroyed in public, the brand relevant person in charge said that their high-end leather shoes During the New Year’s Day, sold well in Shanghai, not be affected.
Madame Bovary increased
abroad, well-known brands to deal with such incidents, most of them will take ‘cold treatment’ approach. Shanghai University of Finance and Economics International Business School of Management, vice president of the Hsin-kang said: The problem is , Compared to mature markets, top brand in China has been too much attention to the crowd. Brbrbr As we all know, go public with the line second and third line of merchandise and brand, a brand, especially the top brands are small commodities , Focus on a small part of the special groups – the income of money, good strength, brand awareness and loyalty higher than that. These target customers to choose the top brand, by no means alone in looking at the technology, quality and, more importantly, the brand culture, the connotation of recognition.
Miss Gao, a Shanghai advertising company’s general staff, on revenue of about 4000 yuan. In order to buy a price of 5700 yuan Ferragamo (Ferragamo) white satchel, she’s in two months to eat lunch every day. We have a number of companies look very formidable female colleagues, to meet on the first look at what you wear brand of shoes, what brand of bag. And compared to the brand-name suits, jewelry, handbags higher the cost. Brbrbr Miss Gao was to do The consumer brand known as Madame Bovary : because not enough revenue can only be realized through the purchase of relatively inexpensive brand-name accessories, or to imply that his is a well-off class.
Ernst & Young survey showed that China’s consumer brand names There are two types: one is Jiacaiwanguan of the rich; is a class of white-collar office workers, their age of 20 to 40 years old. Europe and the United States and the region’s consumer brand name, aged 40 to 70 years old.
from consumer goods, China’s consumers to buy brand-name goods, the main focus on watches, handbags, cosmetics, fashion, jewelry and so on, Europe and the United States off brand is even more willing to opt for housing, cars, family tourism . Experts point out that this reflects the Chinese side of the pockets of ordinary people have not really Drum , as well as China and the West reflects the customer brand of the psychological differences in consumption.
not enough rational luxury
recently, Jiangxi Highway Management 30,000,000 yuan in a procurement project, a clear rejection of domestic brands to compete. Hefei government agencies is also a government tender in public procurement requirements of foreign brand air-conditioning, Haier, Gree, and other well-known domestic brands have been shut out.
This reflects a number of government departments, operators and consumers’ blind faith in things foreign ‘psychological deep-rooted. Shanghai Commercial Economic Research Center, deputy director of the QI Xiao Zhai said: The import brands, overseas brands have been blindly worship, landscaping, domestic brands Was artificially Kandi, to belittle. Brbrbr with the mature consumer groups, the Chinese buyers to the brand-name brands generally do not learn too much or research, brand consumer goods are still visible mainly focus on the pursuit of up-to-date, The most fashionable merchandise, and as Yao. Europe and the United States and consumers are usually more focused on the true value of the purchase of goods, preference, experience-respected consumer.
Ernst & Young report also come to the conclusion: China’s brand-name buyers, the majority prefer to buy their own capacity to do so within the framework of the most expensive commodity.
to show off, comparison, the birth of a ‘do you have, I have’ consumer behavior. Zhongnan University of Economics and Law, said Dr. Huang Manyu, such as college students to see some of the students bought a brand-name MP3, MP4, it will have to produce their own a Taiwan’s psychology does not take into consideration the use value of products. China’s high-density population, fueled consumer brands in the blind comparison of the wind. Brbrbr On the one hand, with a mysterious aura of wealth and the top brand, has stimulated a lot of consumers, especially young consumers desire for consumer brands, Even if these products far beyond their actual capacity to bear; on the other hand, in the face of temptation to do more and more consumers and the subsequent rapid expansion of the market, many top international brands and proudly agents, advertising, the increase in outlets, Flagship store to open, even at the cost of changing the brand’s long-standing insistence of some of the practices.
like a Swiss watch, some of the top brands in their own little advertising, not to increase their circulation, rather in the mass consumer groups’ unknown ‘, only a limited target of production and limited supply. But in China, part of the Agents in order to profit, so look forward to more consumers to buy, so regardless of brand positioning and characteristics, and even the brand was to take the risk of over-doing. Watches, a senior industry told reporters.
Do not let the consumer market suffering from the luxury disease
experts have pointed out that domestic consumer demand for foreign brand names unfamiliar in the absence of brand value and brand of cultural study, based on the view that blindly, foreign moon is always round, so First of all, the concept should be changed.
those who do not consider the price, not value, do not take into account the actual purchasing power, the consumer first and then worry , not an expert in the eyes of a mature, rational, scientific act.
Many domestic enterprises is targeted to consumers of this state of mind, registered trademarks abroad, in China the production and marketing of the product, then that ‘this is France Cargo, good things ah’! QI Xiao Chai believes that it is precisely because the international The one-sided understanding of the brand and blindly pursue careers, buyers often have no true and false, on a false foreign devils when.
In fact, both the top brands, or imported products, we need a more peaceful state of mind. Dr. Huang Manyu said that not only because of the extra favor to allow international brands become more and more arrogant; also Do not blindly follow the trend, so that the consumer market into a luxury disease problems.
people eager to brand, brand consumption is also a response to the development of the times. However, when you choose brand name, had to think twice before they act.